Perplexity Ads Pitch Deck — a charter-partner sales presentation introducing Perplexity's first advertising product. It positions Perplexity as an 'answer engine' (vs. traditional search engines), showcases audience and usage metrics, then walks through ad formats (Answer Page Takeover, sponsored media, Sponsored Related Questions, joint display), brand-safety controls, reporting, and a Q4 charter-partner offer.
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Perplexity Ads Pitch Deck — a charter-partner sales presentation introducing Perplexity's first advertising product. It positions Perplexity as an 'answer engine' (vs. traditional search engines), showcases audience and usage metrics, then walks through ad formats (Answer Page Takeover, sponsored media, Sponsored Related Questions, joint display), brand-safety controls, reporting, and a Q4 charter-partner offer.
Detailed view of each slide page, including layout, key content and visual elements.
Brand cover with the giant 'perplexity' wordmark over a vivid surreal painting of a figure with a globe-head amid lush foliage, framed by 'ASK QUESTIONS.' / 'GET ANSWERS.'
Full-bleed psychedelic illustration with an oversized lowercase wordmark centered and corner tagline text.
Section divider reading 'Perplexity Overview'.
Near-black background with large two-line title set lower-left.
Opening narrative: 'The web opened up so much information to us, and we ask it billions of questions each year.'
Full-bleed Earth-from-space photo at night with centered headline near the top.
'But for nearly two decades, the way we searched for information online was defined by this idea of ten blue links.'
Split: left body text, right a Google SERP screenshot for 'best headphones' with sponsored shopping results.
'You ask a question and you receive a list of relevant web pages in return.'
Split: left headline, right a Google SERP screenshot for 'plan a trip to rome' showing sponsored travel listings.
'This era has been defined by "search" engines, but we're taking a different approach.'
Solid royal-blue background with centered two-line headline.
Positioning statement: 'We're an answer engine.'
Full-bleed surreal illustration of a person reaching toward Earth amid foliage, headline lower-left.
'Search like never before.' shown above the Perplexity 'Ask anything…' input box with Focus, Attach, and Pro toggle.
Cream background, centered serif-italic accented headline, product search-bar UI centered below.
'We've designed our product from the ground up so AI will read relevant information from the web and synthesize it for you in a conversational way.' with a 'Best places to stay in Tokyo' answer screenshot.
Centered top headline over a desktop product screenshot showing Pro Search, sources, answer, and a map.
'We prioritize accuracy and the user experience so we can avoid some of the errors seen by other companies that have tried to implement AI overviews with poor results.' with a 'Best 4K TVs under $2k' screenshot.
Split: left body copy, right desktop product screenshot with Pro Search steps, sources, and answer.
'With each response, you'll receive a list of sources at the top so you know exactly what our technology referenced when answering your question.' with a '7 sources' panel for an EV range query.
Split: left a sources-list modal screenshot, right body copy.
'Our technology can also parse out which information is high quality, so we can serve better answers.' with a 'Help me plan a trip to Rome' Pro Search screenshot.
Split: left body copy, right product screenshot showing multi-step Pro Search and reading sources.
Headline stats: 230M+ queries served per month globally, 210K total App Store reviews, 4.8 average rating, $1B+ company valuation, 28 supported languages, 2M+ total downloads.
Cream background with a rounded Earth-photo hero stat card top-left and a grid of labeled metrics.
'8x growth over last 12 months' shown with a 'Total US Queries (M)' bar chart rising from 2023 Q1 to 2024 Q2.
Cream background; left oversized headline, right an ascending teal bar chart with quarterly labels.
Transition statement: 'Online advertising is changing.'
Full-bleed dim surreal archway/desert illustration with centered headline.
Gartner prediction (search volume to drop 25% by 2026) with a pull-quote: 'GenAI solutions are becoming substitute answer engines, replacing user queries… This will force companies to rethink their marketing channels…' — Alan Antin, VP Analyst at Gartner.
Split: left clipped news headlines and footnote citations, right a large blockquote with italic accent phrases.
'By partnering with Perplexity, brands can reach, educate, and spark curiosity of potential customers at high-leverage moments.'
Solid dark-teal background with headline set lower-left.
Audience profile — highly educated, high-income professionals: 82% undergraduate degree, 45% graduate degree, 30% senior leadership position, 65% high-income white collar.
Split: left a 2x2 grid of labeled percentage stats and footnotes, right a duotone photo of a person at a laptop.
Engagement metrics — high-signal queries: 7.5 daily queries per DAU, 46% follow-up questions, 55% desktop, 45% mobile.
Split: left a photo of hands coding on a laptop, right a 2x2 grid of labeled stats under a heading.
Section divider 'Perplexity Ads'.
Full-bleed surreal photo of a woman on a flower-filled subway car with the title lower-left.
Introduces the 'Answer page takeover' format with two phone mockups showing a Nike-sponsored video unit and a sponsored related question on a basketball-shoes answer.
Teal background; left label, right two iPhone mockups of the answer experience.
Shows 'Sponsored media alongside answer' — a Nike video ad unit displayed beside a desktop basketball-shoes answer.
Cream background; left label, right an angled laptop mockup with the answer page and AD media.
Shows the 'Sponsored "Related Question" below answer' format with a Nike-branded sponsored question among the related questions.
Cream background; left label, right an angled laptop mockup zoomed to the Related section.
A 'best European travel destinations for families' answer page with Marriott Bonvoy sponsored video media in the right rail.
Angled dark-mode tablet mockup of the answer experience with sponsored media gallery on the right.
Shows 'Additional branded explanatory text' — a Marriott Bonvoy branded blurb in the Related section plus a sponsored Marriott follow-up question.
Cream background; left label, right an angled dark-mode laptop mockup with branded related content.
'Clicking the sponsored question triggers an answer like an organic question' — a Marriott all-inclusive resorts answer with sources, locations, and brand list.
Cream background; left label, right an angled dark-mode laptop mockup of the generated answer.
'Additional opportunity: Joint display ads on third-party properties' shown as a Perplexity 'Ask anything' display banner atop a Wall Street Journal page.
Left label, right a full WSJ webpage screenshot with the Perplexity display ad in the leaderboard slot.
Showcases Perplexity out-of-home creative — a German-language Telekom co-branded poster and a transit-shelter digital screen ('Warum sind die Fliesen am U-Bahnhof Rosenthaler Platz radioaktiv?').
Side-by-side: left a print/poster creative, right a photo of a street transit-shelter ad.
Two-column list of launch ad categories: Technology, Health/Pharma, Business/Industrial/B2B, Arts & Entertainment, Finance, Food & Beverage, Sports, Science, Travel, Internet & Telecom, Games, Automotive, Home & Garden, Beauty & Fitness, Retail & Shopping.
Cream background; heading and 'Q4 Launch' subhead with a two-column bulleted category list.
Three brand-safety controls: locked answers to Sponsored Related Questions (approved ahead of time), blocked terms (suppress ads on certain words/phrases), and Answer Page Takeover (100% share of voice).
Split: left a textured teal panel with the 'Brand Safety' title, right three check-marked items with descriptions.
Reporting roadmap — Initially: queries in category, queries meeting ad criteria, impressions, unique impressions, clicks of sponsored media / related question / website links, sample brand queries. Future: brand-question insights, personalization data, and more.
Dark-teal background; title and subhead with 'Initially…' (two columns of checked items) and 'Future…' column.
'Perplexity Ads — Seeking charter partners for Q4 launch': select few partners, exclusive category ownership through end of year, early input into the Ads product roadmap.
Cream background; left oversized title and subhead, right a three-item bulleted offer list.
Closing brand slide with the Perplexity logo and the prompt 'What will you learn?' over a surreal open-book-as-doorway artwork on a Mars-like landscape.
Light background with centered surreal book/doorway illustration, logo left and closing question right.
Common questions about this slide and the underlying presentation content.
It's a 33-slide sales/partnership presentation that introduces Perplexity's first advertising product. It frames Perplexity as an 'answer engine,' shares audience and growth metrics, demonstrates ad formats inside real product screenshots, and invites brands to become Q4 charter partners.
It's ideal for founders, ad-tech and martech sales teams, product marketers, and BD leaders building pitch decks for a new product, a monetization offering, or a charter/design-partner program — anyone who needs to sell a category shift and show product UI persuasively.
A modern, high-contrast SaaS style: a dark-teal and cream palette, clean sans-serif type with occasional serif-italic accents, full-bleed surreal AI-art concept slides, big-number stat slides, and authentic product screenshots placed in laptop, tablet, and phone mockups.
Yes. The flow — problem framing, 'we take a different approach,' product demo, proof metrics, the offering, brand-safety/reporting, and a closing call to action — is a reusable template for almost any B2B or ad-product pitch. Swap in your own screenshots, stats, and copy.
Each format (Answer Page Takeover, sponsored media, Sponsored Related Questions, joint display, out-of-home) is shown with a short label beside a realistic device mockup of the actual UI, so viewers immediately understand how the ad appears in context.
Through dedicated stat slides — a metrics grid (230M+ monthly queries, $1B+ valuation, 4.8 rating), an '8x growth' bar chart, and audience/engagement breakdowns — plus a Gartner analyst quote that establishes market 'why now.'
33 slides across roughly four arcs: a Perplexity overview and 'answer engine' narrative, company/audience metrics, the Perplexity Ads product and formats, and the charter-partner offer with brand-safety and reporting details, ending on a branded closing slide.
Yes — provide your content or a source document to 2Slides, pick a theme, and the AI will generate a structured, on-brand pitch deck with concept, data, and feature slides that you can download and refine.
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