E-commerce presentation examples

What an e-commerce deck has to show

E-commerce businesses are judged on a handful of operating metrics, and their presentations are built around them. Gross merchandise volume shows how much passes through the platform; take rate shows how much of it becomes revenue; active buyers and order frequency show whether growth comes from new customers or existing ones; fulfilment and logistics costs explain the margin. A good e-commerce deck puts those numbers in the same order every quarter so readers can compare one period with the last. The same structure works for a merchant's own business review.

The company decks are the files each business published for its investors, kept whole, so you can see how a marketplace explains GMV, take rate and active buyers to people who will check the numbers. The reports and playbooks show the other side: where online shoppers are heading and how brands plan for it.

Anatomy of an e-commerce results deck

1. 01

   GMV and revenue

   Gross merchandise volume next to revenue, so the take rate is visible.

2. 02

   Buyers and frequency

   Active buyers, new versus returning, and orders per buyer.

3. 03

   Unit economics

   Average order value, contribution margin and fulfilment cost per order.

4. 04

   Channels and regions

   Growth split by marketplace, country or business line such as ads and payments.

5. 05

   Outlook

   Guidance for the next quarter, usually GMV, revenue and adjusted EBITDA.