McDonald's Purpose & Impact Report 2024–2025
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McDonald's Purpose & Impact Report 2024–2025
Detailed view of each slide page, including layout, key content and visual elements.
Cover page introducing McDonald's Corporation's Purpose & Impact Report 2024–2025 with a collage of restaurant, people and product photography.
Photo mosaic grid of six tiles with one large yellow tile holding the report title, a white pill year label and the McDonald's logo top left.
Table of contents introducing the five report sections — Introduction, Our Planet, Food Quality & Sourcing, Jobs, Inclusion & Empowerment and Community Connection — with page numbers.
Five equal columns, each with a rounded photo card, a yellow-highlighted section heading, short summary and page index list.
Letter from CEO Chris Kempczinski and Global Chief Impact Officer Jon Banner celebrating McDonald's 70th anniversary and the commitment to community impact.
Multi-column editorial letter with a bold lead paragraph, sub-headed body copy, a bordered side panel and circular leader headshots with signatures.
Company overview with purpose statement, Growth Pillars, Five Core Values and headline stats: 43,477 restaurants (95% franchised), 150,000 employees and 2M people working in franchised restaurants.
Left text column, two tabbed cards for Growth Pillars and Core Values, and a right-hand column of oversized yellow KPI numbers with a kiosk and Golden Arches illustration.
Infographic explaining how suppliers, operations, employees, franchisees and communities connect, with 21 numbered impact actions across the value chain.
Full yellow background with three tabbed columns (Our Suppliers, Our Operations, Our Communities) surrounding a central isometric illustration of farms, factories and restaurants.
Overview of the four impact pillars — Our Planet, Food Quality & Sourcing, Jobs, Inclusion & Empowerment and Community Connection — plus a quote from the Chief Sustainability & Social Impact Officer.
Four yellow quadrant cards arranged around a central red 'Our Impact Strategy' pill, with an italic quote column and headshot on the right.
Explains stakeholder engagement, enterprise risk management and the ESG governance structure from the Board of Directors to the Global Impact team.
Three-column text layout with a team photo bottom left and a yellow-headed governance table listing body, oversight responsibility and engagement frequency.
Section opener for Our Planet covering climate action, packaging, toys & waste, and nature, forests & water.
Full-bleed photo of a solar-powered McDonald's restaurant with a white text card, yellow pill headline and an 'In this section' index box.
Climate strategy in brief with Goal/Progress panel for SBTi-validated targets, and headline results: Scope 1 down 12%, Scope 2 down 68% and Scope 3 down 3% versus the 2018 baseline.
Left strategy column, right bordered Goal/Progress panel with status labels, and a bottom row of three large yellow percentage KPIs beside a Golden Arches and cup illustration.
GHG emissions table comparing 2018 baseline to 2024 for Scope 1, 2 and 3, plus renewable energy VPPAs and more sustainable restaurant development.
Four-column editorial layout with a small data table, two bordered callout boxes and a restaurant interior photo.
How McDonald's works with suppliers on regenerative agriculture and deforestation, amplifying impact through partnerships, and the challenges and dependencies of decarbonization.
Dense four-column text with highlighted subheadings and an architectural photo of a restaurant interior on the right.
Strategy and four packaging goals — renewable/recycled fiber sourcing, eliminating fluorinated compounds, guest recycling and Happy Meal toy plastic reduction — each with progress and status.
Left strategy column and a right stack of four bordered Goal/Progress rows with status labels.
Progress on guest packaging recovery, reusable packaging pilots in France, the Netherlands and Germany, and sourcing percentages (90.93% renewable/recycled; 99.99% fiber).
Three text columns with a right panel containing two horizontal progress bars and a lifestyle photo of a customer with a McDonald's cup.
Commitment to PFAS-free primary guest packaging by end of 2025, Happy Meal toy material innovation, packaging redesign examples and challenges and dependencies.
Four-column text with a 3D Happy Meal box illustration and a callout box featuring a Turkey biopolymer case study.
Strategy to protect nature and water and the deforestation-free supply chain goal, with 2024 sourcing figures for beef, soy, palm oil, coffee and fiber packaging.
Left strategy column with a bordered Goal/Progress panel on the right, decorated with coffee bean illustrations.
Progress on deforestation-free beef, soy for chicken feed and palm oil sourcing, with a yellow quote card from the Global Nature & Water Strategy lead.
Three text columns with a cattle photo bottom left and a tall yellow pull-quote card on the right.
Gran Chaco Indigenous land demarcation project, nature-positive partnerships, water stewardship and estimated total water withdrawn by Company-owned restaurants.
Four-column text with a community photo and a small water withdrawal bar chart.
Section opener covering responsible sourcing, food safety, nutrition & marketing practices and animal health & welfare.
Full-bleed farm photo of a farmer in a potato field with a white text card, yellow pill headline and 'In this section' index.
Approach to priority commodities (beef, soy, fiber, palm oil, fish and coffee) with a yellow performance panel listing 2024 sourcing results such as 77% beef from monitored origins and 95.6% sustainably sourced coffee.
Bold intro statement on the left, strategy text and coffee callout in the middle, and a large yellow 'Our Performance' panel with a chicken illustration on the right.
Regenerative agriculture projects, supplier engagement and soil health initiatives, highlighting 100,000 acres of corn production impacted, with a quote from the Global Chief Supply Chain Officer.
Three text columns plus a yellow quote card with portrait and a large yellow KPI number at the bottom right.
Global Food Safety Strategy built on three operating principles — customer obsessed, one McDonald's way and leadership.
Bold intro on the left, numbered red principle list in the middle and a large photo of a crew member in a kitchen on the right.
Digital food safety systems, food safety culture, supply chain engagement and examples of commitments such as nearly 60,000 food safety audits in 2024.
Four-column text with a close-up food preparation photo spanning the bottom right.
Happy Meal strategy and the four focus areas: offer balanced meals, maintain simplified ingredients, be transparent with nutrition information and market responsibly.
Bold intro on the left, numbered red list in the middle and a top-down lifestyle photo of children's Happy Meal play on the right with a callout box.
Results for the Happy Meal goals including 64% of bundles meeting nutrition criteria, and reductions since 2018 of 9% calories, 16% sodium, 22% saturated fat and 33% added sugar.
Two numbered goal columns, a yellow quote card, a 2×2 grid of large yellow percentage KPIs and a Happy Meal product photo.
Strategy for animal welfare with a Goal/Progress table covering gestation stalls, broiler welfare and responsible antibiotic use in chicken and beef.
Wide yellow pill headline, bold intro and strategy on the left, and a stacked Goal/Progress table with status labels on the right.
Progress on phasing out gestation stalls, sourcing cage-free eggs, broiler welfare outcomes and responsible antibiotic use in beef and chicken supply chains.
Four-column text with highlighted subheads and two bordered callout boxes.
Status table for eight broiler welfare commitments, from the Chicken Sustainability Advisory Council to controlled atmosphere stunning and third-party auditing.
Two side-by-side three-column tables (Commitment, Status, Progress) with yellow header rows.
Section opener for human rights, inclusion and talent & benefits, noting over $230 million in tuition assistance through Archways to Opportunity.
Full-bleed portrait photo of a smiling restaurant manager with a white text card, yellow pill headline and 'In this section' index.
Human rights strategy and focus areas from child labor to workplace security, with a quote from the Director of Human Rights.
Bold intro left, strategy and alphabetical focus-area list in the middle, crew photo and yellow quote card on the right.
Updated Human Rights Policy training in 13 languages, 3,000+ supply training participants, employment of minors and encouraging customers and crew to speak up.
Three text columns with a large KPI, a laptop illustration and a lifestyle photo on the right.
Global People Brand Standards for discrimination and harassment prevention, responsible recruitment against forced labor and stakeholder engagement.
Four-column text with a crew member photo spanning the lower left.
Inclusion ambition built on 70 years of opening doors to everyone, the four inclusion principles and the approach to publishing performance data.
Bold intro left, three text columns with numbered red markers and a callout box about Paralympic partnerships.
Gender representation in Company-owned restaurants globally and in the U.S., and representation of underrepresented groups across managers, shift managers and crew.
Text column, two columns of horizontal stacked bar charts with legends, a crew group photo and a yellow quote card.
Corporate staff gender and representation data for senior directors and all staff, plus inclusive leadership, employee business networks and equal pay.
Four columns mixing horizontal bar charts with text, and a crew cap illustration bottom left.
Board composition, franchisee and supplier inclusion, and diverse-owned supplier spend and U.S. marketing investment percentages.
Four columns of bar charts and text with a callout box about supplier partnerships.
Commitment to a best-in-class employee experience, with strategy for learning, development and access to opportunity.
Bold intro and strategy on the left, text column in the middle and a large photo of a coaching conversation on the right.
Career Planning and Development Philosophy, People Manager Connections, learning programs and the Crew Academy transformation.
Four-column text with a red podium and Golden Arches illustration and a crew photo.
Hamburger University training reach, Archways to Opportunity tuition assistance, restaurant staff wages and annual pay equity analysis.
Four-column text with a desk photo featuring a Hamburger University notebook and McCafé cup.
Section opener for community impact & philanthropy and Ronald McDonald House Charities.
Full-bleed photo of a mother and child at a Ronald McDonald House with a white text card, yellow pill headline and 'In this section' index.
Community strategy focused on supporting families, times of need and opportunity employment, with partner quotes from Hope Chicago and Center on Halsted.
Bold intro with volunteer photo, strategy column with numbered list, two yellow quote cards and a performance text column.
Programs for refugees, senior citizens and people with disabilities, Chicago community grants and disaster relief efforts.
Four-column text with a donations box illustration at the bottom right.
$20M donation to RMHC, employee donation matching, 1.1M pounds of food donated to U.S. food banks and Global Volunteer Month.
Three text columns with a large yellow KPI and a photo of a child at an RMHC facility with a callout box.
RMHC mission to care for families when a child is ill or injured, its three core programs and partnership with McDonald's, with a quote from RMHC's Global President and CEO.
Bold intro left, program list and photo in the middle columns and a tall yellow quote card with portrait on the right.
RMHC impact: 255+ chapters, 2.8M overnight stays, 31,000 McDonald's System volunteers and $73M raised through Round-Up for RMHC.
Stacked column of three large yellow KPIs on the left, two text columns and a photo of an outdoor fundraising event with a callout.
Endnotes and methodology notes for climate action, packaging and nature, forests and water disclosures.
Yellow pill 'Appendix' headline with dense four-column small-print endnotes.
Detailed scope definitions for commodity sourcing, nutrition, animal welfare and antibiotic disclosures.
Dense four-column small-print endnotes under the persistent navigation.
Notes explaining demographic data definitions, representation methodology and community connection disclosures.
Four-column small-print endnotes.
Links to consolidated EEO-1 Component 1 data for 2020–2024, report scope and methodology, and definitions of McDonald's, the System, Franchisees and Company employees.
Four text columns with yellow-highlighted headings and a linked document list.
Legal forward-looking statements disclaimer, trademark list and the reporting suite: Progress Summary, Purpose & Impact web pages, Climate Resiliency Summary and SASB Index.
Two text columns with a rounded grey card listing the reporting suite with icons.
Common questions about this slide and the underlying presentation content.
It is McDonald's Corporation's annual sustainability and ESG report, released for the brand's 70th anniversary. Across 49 pages it covers climate action, packaging, responsible sourcing, food safety, nutrition, animal welfare, human rights, inclusion, talent and community impact, including Ronald McDonald House Charities.
Yes. The gallery entry includes both the original PDF and an editable PPTX version, so you can reuse the yellow-and-red layouts, Goal/Progress tables, KPI callouts and section dividers for your own impact or annual report.
Highlights include 43,477 restaurants (95% franchised), about 150,000 Company employees and 2M people in franchised restaurants, reductions of 12% in Scope 1, 68% in Scope 2 and 3% in Scope 3 emissions versus 2018, 64% of Happy Meal bundles meeting nutrition criteria, over $230M in tuition assistance, and $73M raised through Round-Up for RMHC.
It suits sustainability and ESG teams, investor relations and corporate communications professionals, consultants building CSR reports for clients, and any consumer or franchise brand that needs to present goals, progress and impact data clearly.
It opens with an introduction (leader letter, company overview, value chain infographic, impact strategy and governance), then four pillars: Our Planet, Food Quality & Sourcing, Jobs, Inclusion & Empowerment and Community Connection, and closes with endnotes and disclosures. Each pillar repeats the same pattern of divider, Strategy in Brief, Goal/Progress table and Our Performance pages, which makes it easy to adapt.
It uses McDonald's brand colors: Golden Arches yellow, red and white. Headings sit in rounded yellow pills, KPIs are set in oversized yellow numerals, and the pages use hand-drawn sparkle accents, playful product illustrations, full-bleed photography and a persistent top navigation bar that highlights the current section.
Yes. It includes a GHG emissions table, packaging progress bars, a Happy Meal nutrition KPI grid, stacked horizontal bar charts for workforce and board representation, supplier spend charts, and status scorecards for broiler welfare commitments. All of these can be adapted to your own data in the PPTX.
Use the Goal/Progress layouts (pages 9, 12, 15 and 25). Each row pairs a goal statement with a progress summary and a status label such as Achieved, In Progress or Facing Challenges, which gives readers a quick, honest view of where every commitment stands.
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