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Coty CAGNY 2025 Investor Presentation - Global Beauty Leader Strategy & Financial Outlook
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Coty CAGNY 2025 Investor Presentation - Global Beauty Leader Strategy & Financial Outlook
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Title slide with Coty branding, date February 19, 2025, and vibrant beauty imagery
Full-bleed image with pink overlay text box on left
Four-section agenda: 1) Best-in-class scenting player, 2) Strong financial progress, 3) Adjusting strategy, 4) Outperform beauty market
Split layout with product image left, numbered list right
Section divider for Coty as a best-in-class scenting player with multi-category beauty expertise
Full-bleed product photography with overlay text
Key metrics: $6.1B FY24 net revenues, 120+ countries, 8 manufacturing plants, $1,091M adjusted EBITDA, ~12,000 employees, Top 2 globally in fragrances and mass color cosmetics
Six-metric grid layout with product imagery background
Brand pyramid from ultra-premium ($150-450) to mass ($5-20) showing all Coty brands including Infiniment Coty Paris, Orveda, Chloe, Gucci, Burberry, Boss, Calvin Klein, Rimmel, CoverGirl
Pyramid/triangle diagram with brand logos at each tier
FY24 revenue mix by region: North America 30%, Western Europe 25%, Eastern EU & MEA 17%, Brazil & LATAM 10%, Global Travel Retail 9%, APAC 6%, China 3%
World map with circular callouts showing regional percentages
8 manufacturing facilities across 4 continents, producing >1 billion products annually, ~80% produced in-house, largest fragrance factory in the world in Barcelona
World map with dot markers and circular data callouts
120+ markets, 100,000+ doors, >500,000 orders distributed annually, region-tailored multi-channel distribution
Four-column layout with retail store photos and metrics below
Three-column breakdown of patents and expertise: Fragrances (80+ patents, 120+ years, 130+ scientists), Color Cosmetics (180+ patents, 160+ years, #1 in clean color), Skincare (50+ patents, 85+ studies, 80+ innovations)
Three-column comparison grid with icons and metrics
FY24 revenue mix donut chart: Prestige 63% (Prestige Fragrances 56%, Prestige Cosmetics 3%, Skincare 4%), Consumer Beauty 37% (Makeup 17%, Nail 6%, Body Care 6%, Mass Fragrances 7%, Ultra-Premium 1%)
Donut chart with product imagery on sides
Category growth expectations: Prestige Fragrances +MSD-HSD%, Ultra-Premium +DD%, Mass Fragrances +MSD%, Prestige Cosmetics +MSD%, Skincare +MSD%, Consumer Beauty Makeup +LSD%
Same donut chart as page 10 with growth rate annotations
Premiumization journey: FY19 mix 48% consumer/52% prestige, FY24 mix 37% consumer/63% prestige, FY27 trajectory continuing premiumization
Three donut charts showing progression over time
Section divider for financial performance review
Full-bleed photo with section title overlay
LFL growth comparison table showing Coty vs 4 leading beauty companies across 14 quarters (3Q CY21 to 4Q CY24), Coty #1 in 9 out of 14 quarters
Data table with color-coded cells and check/cross marks
Net revenues grew from $4.63B (FY21) to $6.12B (FY24), +13% LFL CAGR. Adj gross margin expanded from 60.0% to 64.4%, +440bps through FY24, targeting ~65% in FY25E
Dual bar chart layout - revenue bars left, margin bars right
Adj EBITDA grew from $762M (16.5%) to $1,091M (17.8%), +13% CAGR. Adj EPS excl. swap grew from $0.05 to $0.48, 10x through FY24
Dual bar chart layout - EBITDA left, EPS right
Cost savings progression: >$330M (FY21), >$90M (FY22), >$180M (FY23), >$115M (FY24), >$120M (FY25E-FY26E)
Bar chart showing savings by year
Leverage ratio reduced from ~6.8x (FY21) to ~2.9x (CY24)
Declining bar chart with trend line
Now 1 notch below investment grade across all rating agencies: Moody's (6 upgrades since FY20), S&P Global (5 upgrades), Fitch (1 upgrade since FY23)
Three-column layout with rating agency logos and upgrade counts
Section divider for strategy adjustment in step with rapid beauty market evolution
Full-bleed photo with section title overlay
14-year beauty market growth chart from 2010-2023, consistently positive except COVID-19 dip (-7.9% in 2020), recent acceleration to 6.0% in 2021 and 4.4% in 2023
Single bar chart spanning 14 years
Six strategic priorities with progress: #1 Stabilize consumer beauty, #2 Accelerate luxury fragrances, #3 Build skincare, #4 Build e-commerce, #5 Expand in China, #6 Sustainability leadership
Six-column banner layout with strategy items and results
Two-pillar strategy: Leverage leadership in global fragrances (>60% of revenues) and diversify in structurally profitable growing beauty categories
Two content blocks with icons on dark background
Section header for fragrance growth drivers
Full-bleed product photo with text overlay
FY24 growth by category across EU, US, and China: Prestige Fragrance leads in EU (7.9%) and US (13.2%)
Three-region comparison with clustered bars
Fragrance penetration by region: EU >50%, US High 20s% (vs low 20s 5 years ago), China MSD% with >20% among Tier 1 city Gen Z
Three-column layout with flag icons and large percentages
US fragrance usage: 49% use fragrances 3+ times/week (up from 47%); Gen Z: 61% use fragrances (up from 53%)
Two-panel split with lifestyle photos and statistics
Number of fragrances used regularly: Gen X 3.9 units, Gen Z 4.2 units, Niche users 4.8 units
Split layout with data list and product photography
Statement slide positioning Coty as global scenting leader
Full-bleed dramatic product photography with text overlay
Fragrance-specific brand pyramid: Ultra-Premium (Infiniment Coty, Burberry Signature, Boss Collection), Premium+ (Burberry, Jil Sander, Chloe, Marni, Gucci), Premium (Etro, Boss, Swarovski, Marc Jacobs, Kylie, Davidoff, Calvin Klein), Mass (Adidas, David Beckham, Vera Wang, Pret a Porter, Bruno Banani, Chanson d'Eau, Mexx)
Brand pyramid with blue gradient background
Five competitive advantages: #1 In-house master perfumers, #2 Proprietary technologies, #3 Patents for long-lasting fragrances, #4 Rare & exclusive ingredients, #5 Anti-reverse engineering methods
Numbered list with gold accent numbers
Coty's licensing model: Global luxury houses provide brand equity, Coty provides end-to-end capabilities including royalties and brand rights
Flow diagram with arrow connections
Three pillars: Industry-leading IP including long-lasting fragrance patents, Proven multi-category beauty expertise in key markets, State-of-the-art manufacturing producing over 180M units per year
Three-card layout with dark blue boxes
Two key differentiators: Leading distribution with ~30 directly-managed markets and 20,000+ doors; Very few truly global beauty players in licensing business
Two-card layout with dark boxes over product photography
License revenue growth from FY18 to FY24: organic growth + new license contribution offset by non-renewed and sold licenses, net result higher FY24 revenues
Waterfall chart showing revenue bridge
~25% of portfolio renewed and extended in last ~2 years: Hugo Boss, Marc Jacobs, Adidas, Davidoff, Bruno Banani, Mexx, Jil Sander
Donut chart with brand list
76% of portfolio owned or under long-term license (>10 years or effectively perpetual)
Donut chart with large percentage highlight
10% of portfolio with medium term license duration
Donut chart highlighting medium-term segment
14% of portfolio with short duration (~3.5 years), no single brand larger than ~10% of sales
Donut chart highlighting short-term segment
FY24: Marc Jacobs license scope expanded to include makeup, targeting launch in CY26
Full-bleed fashion photography with text overlay
FY24: Marni and Etro licenses added, both targeting launch in FY27
Split panel with two brand photos
FY25: New Swarovski license added, targeting launch in FY27 with 2,300 Swarovski POS
Full-bleed celebrity photo with text overlay
Ongoing discussions to add further licenses to the portfolio
Atmospheric product photography with text overlay
Revenue contribution target of >$300M by FY29 from new brands (Marc Jacobs makeup, Marni, Etro, Swarovski)
Four-panel celebrity/model photo grid
Prestige fragrances represent 56% of FY24 sales with +MSD-HSD% category outlook
Statement slide with product photography
Prestige fragrance market: 1.5x growth 2018-2023 (~8% CAGR), expected ~1.3x growth 2023-2028 (~5-7% CAGR), driven by premiumization, penetration, and units per user
Step-chart showing market size progression
Top 20 brands: 63% of prestige fragrance market in 2024 (vs 62% in 2019), designer brands: 89% of top 20 sales
Two-metric comparison layout
Market share: L'Oreal 19%, Coty 15%, LVMH 13%, Chanel 9%, Puig 9%, Estee Lauder 8%, Interparfums 3%
Horizontal bar chart comparing competitors
FY21-FY24 innovation rankings across markets: consistently #1-#3 innovations in male and female fragrances (Marc Jacobs Perfect, Burberry Hero, Boss Bottled, Gucci Flora)
Four-column timeline grid with product images
Gucci Flora #1 female innovation in Germany/Italy, Boss The Scent Elixir #2 male in UK, Burberry Hero Parfum #2 male in Italy
Three-product showcase with rankings
Ultra premium fragrances at 1% of FY24 sales with +DD% category outlook
Statement slide with product photography
Five ultra-premium brands: Infiniment Coty Paris, Chloe Atelier des Fleurs, Boss The Collection, Burberry Ash Flower, Jil Sander Earth
Five-product grid showcase
Consumer beauty fragrances at 7% of sales with +MSD% category outlook
Statement slide with product photography
Strategic focus on mass and masstige fragrance segments including body mists
Statement slide with product photography
Coty ranked #1 in mass fragrances across US, Canada, Europe, and Eastern Europe/Poland
Globe visualization with market callouts
Market share: Coty ~11%, Unilever ~6%, Designer Parfums ~3%, Revlon ~3%, La Rive ~3%
Horizontal bar chart comparing competitors
Untapped opportunity in Latin America, Africa, and Middle East markets
Globe visualization with regional callouts
Untapped opportunity in US, Mexico, Brazil, Europe, and Southeast Asia
Globe visualization with market callouts
Eight brand personalities: Adidas (Sport Inspired), Mexx (Refreshingly Simple), Nautica (Sensorial Water Connection), Jovan (Intimate Connector), Rimmel (Playful & Cheeky), David Beckham (Authentically Masculine), Vera Wang (Romantic & Sophisticated), LeGer (NEW)
Eight-panel image grid with brand descriptions
Largest consumer beauty launch in 6 years, fueling +DD% Y/Y growth in adidas fragrance 1H25 sales
Statement slide with product photography
Adidas Vibes campaign showcase with diverse model grid
Full-bleed photo grid collage
Bruno Banani is #2 mist collection in value & volume in Germany, with SKUs ranked #2, #4, #6, and #12
Four-product circular showcase with rankings
Retail partnerships: Target (1,800 doors in US), Walmart (4,700 doors in US), A.S. Watson Group (830 Superdrug doors in UK, 4,700 Rossmann doors in DACH+CEE)
Four-column retailer showcase with door counts
Pret a Porter Fashion Collection (Tokyo, Paris, Milano) with agile beauty approach to mass fragrances
Split layout with product photos and text
Prestige cosmetics at 3% of FY24 sales with +MSD% category outlook
Statement slide with product photography
Portfolio growth driven by Kylie Cosmetics, Burberry Beauty, and Marc Jacobs Beauty
Three-panel brand showcase
Prestige cosmetics sales >20% CAGR FY21-FY24 and near-margin in FY19
Full-bleed product photography with metric callout
Consumer beauty makeup at 17% of sales with +LSD% category outlook
Statement slide with product photography
Strategic focus on improving competitiveness and profitability of consumer beauty makeup division
Full-bleed photo with text overlay
CoverGirl: EMV +339% YoY, #5 rank, L3M market share +60bps online
Photo with metric bubbles
Rimmel: EMV +13% YoY, #7 rank, L3M market share +30bps online
Photo with metric bubbles
Omnichannel market share YoY: Rimmel, CoverGirl, Max Factor gaining share vs L'Oreal Paris, Revlon, Neutrogena, Maybelline declining
Horizontal bar chart comparing brands
US omnichannel market share: CoverGirl gaining vs L'Oreal Paris flat, Maybelline and Revlon declining
Bar chart with model photo
Rimmel and CoverGirl achieved 60% improvement in brand equities per Kantar Equity Studies over past 4 years
Split panel with two brand ambassadors
Two approaches: Fast & Trendy (Agile Beauty, 6-8 months to market) and Disruptive & Ownable (Science-based barrier to entry)
Two-column comparison layout
Consumer beauty nail at 6% of FY24 sales with +LSD% category outlook
Statement slide with product photography
Market share: Coty ~22%, L'Oreal ~14%, Wella ~6%, Cosnova ~3%
Horizontal bar chart
#1 Brand: Sally Hansen (North America $3.4B), Risque (Brazil & LATAM $1.0B), Rimmel (UK, Europe $2.0B)
World map with regional brand callouts
Total skincare at 4% of FY24 sales with +MSD% category outlook
Statement slide with product photography
Philosophy, Lancaster, and Orveda as three distinct skincare brands
Three-panel brand showcase
DD% LFL sales CAGR FY22-FY24, #1 growing skincare brand in China Q2 & CY24, share gains in Germany following Golden Lift launch
Three metric bubbles with product photos
Ultimate Miracle Worker Rejuvenating Body Serum is #1 body serum in US, EMV +540% YoY (#3 rank), DD% growth on Amazon
Three metric bubbles with product close-up
FYTD sell-out close to 2x YoY in US, 34 global awards, 3 maisons & 2 studios, EMV +680% YoY
Four metric bubbles with product photo
Brazil skincare market share grew from 15.3% in FY21 to 19.1% in FY24 via Monange and Paixao brands
Before-after metric comparison with product photos
Digital transformation across Lancaster and Philosophy mobile/e-commerce experiences
Mobile phone mockups with brand websites
$1 billion FY24 net revenue from e-commerce, 20% LFL NR growth, ~20% e-commerce penetration, targeting 25% by 2028
Three top metrics with bottom callout boxes
Prestige: FY24 +18% LFL sales growth, 25% e-commerce penetration, ranked #2 and gaining market share, 29% growth contribution
Three circular metrics with lifestyle photos
Consumer Beauty: FY24 +30% LFL sales growth, 11% e-commerce penetration, ranked #2 and gaining, 56% growth contribution
Three circular metrics with lifestyle photos
Key brand EMV growth: Boss +36%, Adidas +1,832%, Lancaster +1,316%, CoverGirl +339%
Four-product circular showcase with growth metrics
Section header for ESG/sustainability achievements
Full-bleed product photo with text overlay
ESG metrics: 100% renewable electricity, 82% reduction in Scope 1&2 emissions, 25% water withdrawal target by 2030, 60% virgin plastic reduction target, refills for cosmetics/fragrances/body care, 100% carbon captured alcohol for Infiniment collection, 100% sourced palm oil, 75% women executives and 50% women board, gender-neutral parental leave
3x3 grid of colored metric cards
CDP Climate Score: A- (improved from B)
Statement slide with nature photography
Section divider for outperforming beauty market and delivering leading TSR
Full-bleed product photo with section title overlay
85% of business (rest of business) LFL +5% with sell-out above; pockets of disruption in US Consumer Beauty (-LDD%), China (-mid teens%), Asia Travel Retail (-LDD%)
Donut chart with regional performance annotations
Largely extending key FY24 launches across prestige fragrance, consumer beauty cosmetics, and consumer beauty fragrance
Four-panel product showcase
Five growth drivers: Major fragrance launch 1H 2026, major fragrance launch 2H 2026, leading fragrance brand launching in US, overdriving mass scenting, expanding consumer beauty into emerging markets
Five-panel image grid with descriptions
Financial targets table: FY24 actuals ($6.12B revenue, 64.4% GM, 17.8% EBITDA, $0.48 EPS), FY25E (flattish LFL, continued GM expansion, +70-90bps EBITDA), FY26+ (outperform market, +20-30bps/yr EBITDA, DD% EPS CAGR)
Financial data table with three time periods
FCF bridge: FY24 ~$369M to FY25E ~$400M to FY28E >$500M. Leverage towards 2x by CY26
Financial data table with progression
CY24: ~$3.2B net debt, ~2.9x leverage, ~$370M FCF. CY25-CY27 cumulative: >$1.2B FCF + >$1B Wella divestiture. Capital allocation: leverage towards ~2x by CY26, Wella proceeds for buybacks/dividends, tuck-in M&A
Three-column flow diagram with financial metrics
Announcement of upcoming Coty Investor Day in NYC on June 18th, 2025 for strategy and targets deep-dive
Statement slide with floral macro photography
Legal disclaimers covering forward-looking statements, non-GAAP financial measures definitions, and outlook information as of February 10, 2025
Dense text legal page
Legal disclaimers about sustainability reporting, Beauty That Lasts Sustainability Report, and forward-looking sustainability statements
Dense text legal page
Common questions about this slide and the underlying presentation content.
This is Coty Inc.'s official presentation at the 2025 CAGNY (Consumer Analyst Group of New York) conference, held on February 19, 2025. It covers Coty's position as a global beauty leader with $6.1B in revenues, its multi-category brand portfolio spanning fragrances, cosmetics, skincare, and nail, along with financial performance, strategic priorities, and growth outlook through FY28.
Coty manages a diverse portfolio across price tiers. Ultra-premium brands include Infiniment Coty Paris and Orveda. Premium+ brands include Gucci, Burberry, and Jil Sander. Premium brands include Hugo Boss, Calvin Klein, Marc Jacobs, Kylie, Davidoff, and Swarovski. Mass brands include CoverGirl, Rimmel, Sally Hansen, Adidas, Max Factor, and Vera Wang. New licenses for Marni, Etro, and Swarovski were recently added.
Coty has delivered strong financial results with +13% LFL revenue CAGR through FY24, growing net revenues from $4.63B to $6.12B. Adjusted EBITDA expanded from $762M (16.5% margin) to $1,091M (17.8% margin), and adjusted EPS grew 10x from $0.05 to $0.48. The company has also deleveraged from ~6.8x to ~2.9x and delivered >$700M in cost savings over four years.
Coty's strategy centers on two pillars: 1) Leveraging its leadership position in global fragrances, which already represent >60% of revenues, through innovation, premiumization, and new license additions; and 2) Diversifying into structurally profitable and growing beauty categories like prestige cosmetics, skincare, and ultra-premium fragrances, while expanding geographically.
The prestige fragrance market is approximately $50B, where Coty holds the #2 position with 15% market share, behind only L'Oreal (19%). In mass fragrances (~$7B in developed markets), Coty is the clear #1 with ~11% market share. The company expects the fragrance category to grow MSD-HSD% in the medium term, driven by increasing penetration, premiumization, and expanding consumer wardrobes.
The presentation features a premium corporate design with a dark navy blue background theme accented by gold and rose gold typography. It makes extensive use of high-quality product photography, lifestyle imagery, and data visualizations including bar charts, donut charts, pyramids, world maps, and comparison tables. The 102-slide deck balances visual impact with data density.
For FY25E, Coty targets flattish LFL revenue, continued gross margin expansion to ~65%, EBITDA margin expansion of +70-90bps, and ~$400M free cash flow. For FY26 and beyond, the company aims to outperform the beauty market, achieve +20-30bps annual EBITDA expansion, double-digit EPS CAGR, >$500M FCF by FY28E, and reduce leverage towards 2x by end of CY26.
Coty has secured several new licenses: Marc Jacobs expanded to makeup (launching CY26), Marni and Etro fragrances (both launching FY27), and Swarovski fragrances (launching FY27 with 2,300 POS). These new brands are expected to contribute >$300M in revenue by FY29. Additional license discussions are underway. Major new fragrance launches are planned for both halves of FY26.
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