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Asian Paints Q2 FY27 Earnings Presentation

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Part of Investor presentation examples · Indian investor presentation examples

Asian Paints Q2 FY27 Earnings Presentation (Investor Conference, Q2 and H1 FY27 Results, quarter ended September 2026), filed with BSE/NSE: consolidated net sales up 16.9% to ₹9,954 crore with decorative volume growth of 6.4%, as steep raw-material inflation compressed standalone gross margin to 40.3%

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Main Topic

Asian Paints Q2 FY27 Earnings Presentation (Investor Conference, Q2 and H1 FY27 Results, quarter ended September 2026), filed with BSE/NSE: consolidated net sales up 16.9% to ₹9,954 crore with decorative volume growth of 6.4%, as steep raw-material inflation compressed standalone gross margin to 40.3%

Key Benefits

  • •Complete 30-page investor conference deck from India's largest paint company, filed with BSE/NSE, available as PDF and as an editable PPTX
  • •Quarterly and half-year financials in ₹ crore: standalone net sales ₹8,424 cr (+14.8%) and PAT ₹1,096 cr (+14.6%); consolidated net sales ₹9,954 cr (+16.9%) and PAT ₹1,085 cr (+6.6%) for Q2 FY27
  • •Ten-quarter decorative volume growth chart (Q1 FY25 to Q2 FY27) and nine-quarter standalone gross margin trend with material inflation and price-increase annotations
  • •Segment detail for Home Décor (Kitchen, Bath, White Teak, Weatherseal), industrial JVs (PPGAP, APPPG) and international business by region
  • •Strategy slides on brand building (Bigg Boss regional tie-ups), innovation (Apcolite Premium Satin PU, Rust Shield PU), services (Beautiful Homes Painting Service) and backward integration (VAE plant at Dahej)
  • •Dividend build-up, Q3 FY27 outlook and ESG progress against FY2030 sustainability targets

Target Audience

  • •Equity analysts and investors covering Indian consumer, building-materials and paint stocks (BSE/NSE: ASIANPAINT)
  • •Portfolio managers comparing Asian Paints with peers such as Berger, Kansai Nerolac and new entrants in decorative paints
  • •Investor relations and corporate communications teams designing quarterly earnings decks
  • •Finance and MBA students studying margin management under raw-material inflation
  • •Consultants and strategists tracking India's home décor and coatings market

Use Cases

  • •Reference for Asian Paints' Q2 FY27 and H1 FY27 standalone and consolidated results in ₹ crore
  • •Template for an Indian listed-company investor conference deck combining brand marketing, segment and financial slides
  • •Model for presenting volume vs value growth and gross-margin bridges with inflation and pricing annotations
  • •Case material on backward integration (VAM-VAE) and services-led differentiation in consumer paints
  • •Starting point for an editable earnings deck using the converted PPTX

Unique Value Propositions

  • •Every one of the 30 slides is summarised page by page with the actual figures shown on the slide
  • •Shows a company growing value faster than volume (decorative value +14.5% on volume +6.4%) after ~12% calibrated price increases
  • •Distinctive Indian heritage visual style: warm grey textured backgrounds, teal and navy accents, botanical motifs and a Kashmiri shikara closing illustration
  • •Covers the full Asian Paints portfolio from decorative paints and home décor to industrial coatings JVs and 13 international markets

Slide Pages (30)

Detailed view of each slide page, including layout, key content and visual elements.

Page 1
Title slide

Investor Conference: Q2 and H1 FY27 Results

Content

Cover slide with the Asian Paints logo in a white pill-shaped badge and the title 'Investor Conference, Q2 and H1 FY27 Results'.

Layout Structure

Centered logo and two-line title over a textured light-grey background, framed by decorative illustrations at the corners

Key Visual Elements

  • •Asian Paints logo
  • •Blue botanical branches and kingfisher illustration
  • •Concentric line motifs
  • •Potted plant and side table with lamp vignettes
Page 2
Company overview / purpose

Delivering Joy Since 1942

Content

Purpose statement: Asian Paints exists to 'Beautify, Preserve, Transform all spaces and objects, bringing happiness to the world', illustrated with photos of its decorative, home décor and industrial businesses.

Layout Structure

Left text column with purpose statement; right photo mosaic of seven rounded image tiles

Key Visual Elements

  • •Rose-pink living room
  • •Beautiful Homes Signature store facade
  • •Modular kitchen and bedroom
  • •Bridge, aircraft, automotive spray painting and industrial plant photos
Page 3
Legal disclaimer

Disclaimer

Content

Forward-looking statements disclaimer noting risks such as general economic conditions, foreign exchange and commodity price fluctuations, competitive product and pricing pressures and regulatory developments.

Layout Structure

Justified text block on the left, curved-edge interior photograph on the right, title in a pill-shaped header

Key Visual Elements

  • •Pill-shaped title bar
  • •Living room with textured scalloped wall
  • •Page number badge
Page 4
Strategy overview / agenda

Key Growth Initiatives

Content

Six strategic pillars: 01 Massive upsurge on brand building, 02 Innovation for differentiation and premiumization, 03 Services ignition, 04 Regional market ignition, 05 Widening the net in B2B, 06 Backward integration.

Layout Structure

2x3 grid of colour-coded folded-ribbon cards, each with a number, label and product or brand image

Key Visual Elements

  • •Numbered ribbon cards in coral, lime, teal, blue, purple and green
  • •Bigg Boss co-branding
  • •Apcolite Satin and Rust Shield PU cans
  • •Industrial plant photo
Page 5
Marketing / brand campaign

Bigg Boss Tie-Up Scaled to Five Regional Markets

Content

Beautiful Homes partnership with Bigg Boss across Bangla, Malayalam, Telugu, Kannada and Tamil editions, with Asian Paints Royale zones inside each house, showcased offerings (Painting Service, Royale Glitz, Apex Ultima Protek, Damp Proof) and newly launched regional shade guides in Bangla, Telugu, Tamil and Malayalam.

Layout Structure

Left stacked blue and maroon panels plus a row of five house photos; right navy panel with four shade-guide covers

Key Visual Elements

  • •Bigg Boss logos
  • •Royale-branded sets in five regional houses
  • •Product cans
  • •Regional-language shade guide covers
Page 6
Marketing / regional campaigns

Regional Campaigns Deepen Consumer Connect

Content

Localised campaigns celebrating regional language, art and culture: Karnataka (Apex and Apex Shyne), Chhattisgarh (Apex), Gujarat (Royale), Uttar Pradesh (Apex Shyne) and Andhra Pradesh (Woodtech PU, a tribute to Chittoor woodcraft).

Layout Structure

Banner headline above a mosaic of six campaign creatives with state and brand captions

Key Visual Elements

  • •Kannada, Hindi and Gujarati script creatives
  • •Apex and Royale paint cans
  • •Woodtech PU carved-wood poster
  • •6-year warranty badges
Page 7
Product launch

Apcolite Premium Satin, Now with PU: Best-in-Class Washability

Content

Product upgrade adding PU to Apcolite Premium Satin: PU satin finish, stain guard, anti-fungal shield and multi-surface use on walls, wood and metal; 65,000 wash cycles, 6-year performance warranty, 3-year waterproofing warranty and 2,100+ shades; water-based and ideal for high-traffic walls.

Layout Structure

Product poster on the left; four feature cards on the right above a navy KPI strip and a green tagline bar

Key Visual Elements

  • •Apcolite Premium Emulsion Satin can
  • •PU Satin shield badge
  • •Feature photo cards
  • •Four-stat KPI band
Page 8
Marketing / product campaign

Rust Shield PU Campaign Highlights Lasting Shine

Content

Advertising campaign for Apcolite Rust Shield PU Enamel for wood and metal: superior strength, rich gloss finish, 4-year rust-protection warranty, and suitability for both brush and spray application, plus quick drying, no primer for metal surfaces and non-yellowing claims.

Layout Structure

Wide campaign key visual across the top; product can and four feature cards below with a 'Watch the commercial' link

Key Visual Elements

  • •Campaign photo with two actors and blue almirah
  • •Hindi tagline
  • •4 Years Warranty badge
  • •Rust Shield PU can
Page 9
Business model / services

Services as a Differentiator

Content

Four service businesses: 01 Beautiful Homes Painting Service, the flagship D2C service with timely completion, colour guidance, dedicated supervision and AI tools (AI visualizer, AI-led supervision, AI NPS); 02 Total Assure for preventive maintenance of large factories; 03 SmartAssure end-to-end waterproofing project management; 04 Metacare predictive asset-protection service for B2B using data-driven corrosion forecasting.

Layout Structure

Four quadrant cards around a central circular icon, each numbered with a brand logo and checklist

Key Visual Elements

  • •Beautiful Homes Painting Service logo
  • •Total Assure logo
  • •SmartAssure logo
  • •Metacare asset protection image
  • •Central people icon
Page 10
Marketing / service campaign

New Campaign for BHPS: Take the Hassle Out of Painting

Content

New Beautiful Homes Painting Service campaign built on the creative idea 'Delightful disbelief' (a sceptical father won over by his son); promises on-time completion or 20% money-back, hassle-free service with mechanised tools, an AI colour visualizer, and site inspection, dedicated supervision and scan-enabled warranty.

Layout Structure

Campaign still and navy creative-idea panel on the left; three feature tiles, three assurance chips and a quote box on the right

Key Visual Elements

  • •TV commercial stills
  • •Spray-painting and smartphone visualizer images
  • •Icons for on-time, hassle-free and AI
  • •Italic quote
Page 11
Marketing / brand campaign

Independence Day Campaign Links Colour to Identity

Content

Independence Day campaign '5000+ Colours of Freedom' with the line 'Yeh Rang Hi Humara Asli Pata Hai', celebrating the idea that homes and their colours express identity, alongside a colour-warranty promise.

Layout Structure

Three poster creatives in a row, each above a caption card with orange, navy and green top rules (tricolour)

Key Visual Elements

  • •Colour Warranty print ad
  • •'The Colours of India' newspaper ad
  • •Shade-card photo over Kerala landscape
Page 12
Business segment / B2B portfolio

B2B Gaining Strength From One Unified Platform

Content

B2B project showcase across educational campuses, institutional landmarks, residential villas, sports campus, government infrastructure and residential buildings, unified under one platform combining Asian Paints PPG, Asian Paints Project Sales, AP Assure and the Juggernaut sales force.

Layout Structure

2x3 photo grid with caption bars above a row of three logo cards

Key Visual Elements

  • •Project photographs
  • •'One vision, one unified platform' logo card
  • •AP Assure and Juggernaut logos
Page 13
Capex / backward integration

Differentiated Formulations Fueling Next-level Tech Innovation

Content

VAE plant at Dahej: GenNext green technology with strong margin benefit once Phase 2 is on-stream; 150,000 MT p.a. VAE capacity now on stream with 100,000 MT VAM in Phase 2; first integrated VAM-VAE ecosystem in India; ~₹1,060 crore gross block added in Phase 1 out of total capex of ₹3,250 crore.

Layout Structure

Dark green headline panel, three numbered differentiator cards and three KPI cards on the left; plant and control-room photos on the right

Key Visual Elements

  • •VAE plant Dahej photo
  • •Aerial storage-tank photo
  • •Control room photo
  • •KPI cards in ₹ crore and MT
Page 14
Data visualization / trend chart

Resilient Volume Growth Despite Steep Price Hikes and Festive Season Timing

Content

Decorative business (India) volume growth by quarter: Q1 FY25 7.1%, Q2 FY25 -0.5%, Q3 FY25 1.6%, Q4 FY25 1.8%, Q1 FY26 3.9%, Q2 FY26 10.9%, Q3 FY26 7.9%, Q4 FY26 12.4%, Q1 FY27 9.0%, Q2 FY27 6.4%.

Layout Structure

Single ten-quarter column chart with the latest quarter highlighted in teal and a vertical side label

Key Visual Elements

  • •Tan bars with teal current-quarter bar
  • •Data labels
  • •Vertical 'Decorative Business (India)' label
Page 15
Data visualization / comparison

Resilient Volumes, Stronger Value Growth Through Q2 and H1

Content

Decorative business (India): Q2 FY27 volume growth 6.4% (vs 10.9% in Q2 FY26) and value growth 14.5% (vs 6.0%); H1 FY27 volume growth 7.7% (vs 7.2%) and value growth 15.6% (vs 2.1%).

Layout Structure

Two side-by-side clustered column charts (Q2 and H1) comparing volume and value growth year on year

Key Visual Elements

  • •Clustered bars in tan (prior year) and teal (current year)
  • •Percentage data labels
Page 16
Data visualization / comparison

Industrial Momentum Lifts Overall Coatings Value Growth

Content

Decorative plus industrial (India): Q2 FY27 volume growth 6.8% (vs 11.0%) and value growth 16.4% (vs 6.7%); H1 FY27 volume growth 7.9% (vs 7.4%) and value growth 16.5% (vs 3.0%).

Layout Structure

Two side-by-side clustered column charts mirroring the previous slide

Key Visual Elements

  • •Tan and teal clustered bars
  • •Vertical 'Decorative Plus Industrial (India)' label
Page 17
Key highlights / text summary

Q2FY27: Mid-teen Revenue Growth Led by Volume and Pricing

Content

Quarter highlights: decorative revenues up 14.5% on 6.4% volume growth plus pricing; broad-based demand with rural ahead of urban; B2B strong across T1/T2 cities; wider distribution; Beautiful Homes Painting Services performing strongly with high NPS; new products ~18% of revenues; Phase 1 of the VAE plant commissioned in Q2 FY27.

Layout Structure

Seven evenly spaced checkbox bullet points spanning the slide

Key Visual Elements

  • •Checkbox bullets
  • •Pill-shaped title bar
Page 18
Business segment / portfolio overview

From Surface Décor to Space Décor: Owning the Home

Content

Home décor positioning: No. 1 integrated home décor player, No. 1 in decorative lighting, No. 1 in wallcovering and textures, No. 2 in fabric and furnishing, ~4% of decorative revenue, 74 Beautiful Homes stores/studios, and collaborations with Sabyasachi, Jaipur Rugs and Sarita Handa; categories span kitchens, bath, fabrics, wardrobes, furniture, wall coverings, lighting, rugs and uPVC windows and doors.

Layout Structure

Hexagonal hub diagram with coloured spokes and icons on the left; 3x3 category photo grid on the right

Key Visual Elements

  • •Honeycomb-style connector diagram
  • •Award, chart and lamp icons
  • •Category product photos
Page 19
Segment performance / financial data

Home Décor Business

Content

Kitchen revenue ₹110 cr in Q2 FY27 (+13%) and ₹218 cr in H1 (+12%), PBT loss ₹8 cr (vs ₹3.6 cr loss); Bath revenue ₹94 cr (+19%) and ₹179 cr in H1 (+7%), PBT turned positive at ₹9 cr and H1 at break-even; White Teak revenue ₹23 cr (-12%) and ₹42 cr in H1 (-10%); Weatherseal revenue ₹20 cr (-2%) and ₹37 cr in H1 (+4%).

Layout Structure

Six-panel grid: four business cards with bullets and photos at the corners, two central column charts with growth arrows

Key Visual Elements

  • •Column charts in ₹ crore
  • •Up and down growth arrows
  • •Kitchen, bath, chandelier and window photos
Page 20
Segment performance / financial data

Strong Industrial Growth Continues; Lower Pass-Through Dents Margins

Content

PPGAP revenue up 33.7% to ₹795 cr in Q2 FY27 (₹1,447 cr in H1, +24%) on auto and industrial demand, PBT up 9.9% to ₹113 cr with margin 14.2% (down 309 bps); APPPG revenue up 28.0% to ₹375 cr (₹747 cr in H1, +25%) on protective coatings and powder, PBT down 33.4% to ₹17 cr with margin 4.6% (down 425 bps).

Layout Structure

Two rows, each pairing a net sales and PBT column chart with a commentary card

Key Visual Elements

  • •Column charts with growth arrows
  • •Red down arrows for APPPG PBT
  • •Checkbox commentary
Page 21
Geographic footprint / map

International Markets

Content

World map of Asian Paints' international footprint in Nepal, Bangladesh, Sri Lanka, UAE, Bahrain, Qatar, Oman, Egypt, Ethiopia, Solomon Islands, Vanuatu, Fiji and Samoa, keyed to seven brands: Asian Paints, Asian Paints Causeway, Asian Paints Berger, Kadisco Asian Paints, SCIB Paints, Taubmans and Apco.

Layout Structure

Large white map panel with numbered callout pins and a brand legend strip below

Key Visual Elements

  • •Grey world map
  • •Colour-coded numbered pins
  • •Seven brand logos
Page 22
Product launch / comparison

Premium Launches Across Sri Lanka and the Middle East

Content

Royale Infinity in Sri Lanka (luxury interior emulsion, nano technology, 7-year warranty); Ultima Lamino in Sri Lanka (luxury exterior emulsion, 100% pure acrylic with PU serum, 6x elongation covering cracks up to 4 mm, 10-year warranty); Majestic interior emulsion in UAE, Bahrain, Oman and Qatar (extended coverage, touch-up uniformity, washability, long-lasting finish).

Layout Structure

Three product columns, each with a coloured header, product visual and four numbered feature rows

Key Visual Elements

  • •Royale Infinity, Ultima Lamino and Majestic cans
  • •Numbered circular badges
  • •Column colour coding
Page 23
Segment performance / regional data

International Business

Content

International revenue up 30% to ₹1,096 cr in Q2 FY27 (constant-currency growth 23.7%) and ₹2,032 cr in H1 (+28%), with Asia ₹450 cr, Middle East ₹433 cr, Africa ₹207 cr and South Pacific ₹50 cr; Q2 PBT down 31% to ₹53 cr (H1 ₹127 cr, +11%) as steep inflation hit, with PBT margin 4.8%, down 422 bps; growth led by UAE, Bangladesh and Egypt.

Layout Structure

Two regional column charts (revenue and PBT) above a full-width key-highlights panel

Key Visual Elements

  • •Regional column charts in ₹ crore
  • •Up and down growth arrows
  • •Checkbox highlights
Page 24
Data visualization / margin trend

Standalone Gross Margin Trend

Content

Standalone gross margin by quarter: Q2 FY25 41.0%, Q3 FY25 43.0%, Q4 FY25 44.9%, Q1 FY26 43.2%, Q2 FY26 43.7%, Q3 FY26 44.9%, Q4 FY26 45.6%, Q1 FY27 43.8%, Q2 FY27 40.3%; material inflation of ~25% in Q1 FY27 and ~3% in Q2 FY27 against price increases of ~7% and ~5%, with calibrated pricing of ~12% partly offsetting the impact.

Layout Structure

Commentary box on top; nine-quarter column chart with an annotation card above each bar showing material and price movement

Key Visual Elements

  • •Tan bars with teal latest bar
  • •Red and green triangle annotations
  • •Legend key
Page 25
Financial summary

Summary Standalone Financials

Content

Q2 FY27 standalone: net sales ₹8,424 cr (+14.8%), gross contribution ₹3,426 cr, PBDIT ₹1,440 cr (+5.9%, margin 17.1%, down 144 bps), PBT ₹1,468 cr, PAT ₹1,096 cr (+14.6%), gross margin 40.3% (down 339 bps). H1 FY27: net sales ₹17,580 cr (+15.8%), PBDIT ₹3,452 cr (+19.8%, margin 19.6%), PBT ₹3,450 cr, PAT ₹2,574 cr (+25.1%), gross margin 42.1%.

Layout Structure

Two rows (Q2 and H1), each with a five-metric clustered column chart and a bullet commentary card

Key Visual Elements

  • •Clustered columns in ₹ crore
  • •Growth arrows
  • •Bullet commentary
Page 26
Financial summary

Summary Consolidated Financials

Content

Q2 FY27 consolidated: net sales ₹9,954 cr (+16.9%), gross contribution ₹3,963 cr, gross margin 39.6% (down 349 bps), PBDIT ₹1,557 cr (+3.6%, margin 15.6%, down 202 bps), PBT ₹1,478 cr, PAT before minority interest ₹1,085 cr (+6.6%). H1 FY27: net sales ₹20,475 cr (+17.4%), gross margin 41.6%, PBDIT ₹3,726 cr (+19.1%, margin 18.2%), PBT ₹3,574 cr, PAT ₹2,645 cr (+23.9%).

Layout Structure

Same two-row chart-plus-commentary layout as the standalone slide

Key Visual Elements

  • •Clustered columns in ₹ crore
  • •Growth arrows
  • •Footnote on PAT before minority interest
Page 27
Shareholder returns

Dividend Distribution

Content

FY26 dividend build-up: interim ₹4.50 (450%) plus final ₹23.00 (2300%) for a total of ₹27.50 (2750%); H1 FY27 interim dividend of ₹5.75 per share (575%), a 27.8% increase while H1 PAT grew 25.1%, with payout ratio 21.4% vs 21.0% in H1 FY26.

Layout Structure

Stacked build-up blocks with arrows on the left; large navy highlight card on the right

Key Visual Elements

  • •Large ₹ figures
  • •Upward arrows
  • •Navy callout card
Page 28
Outlook / guidance

Outlook

Content

Raw-material inflation, supply-chain volatility and elevated competitive intensity keep the near term challenging; the company will respond with differentiation through brand building and innovation; Q3 FY27 priorities are festive and wedding season demand, scaling in-house formulations from the new VAE capacity, and calibrated pricing and cost efficiencies to improve margins.

Layout Structure

Text-only slide with checkbox bullets and diamond sub-bullets

Key Visual Elements

  • •Checkbox and diamond bullets
  • •Pill-shaped title bar
Page 29
ESG / sustainability scorecard

Strong ESG Framework: Progress on Sustainability Targets

Content

FY2026 vs H1 FY27 performance against FY2030 targets: fresh water replenishment 5.9x to 8.9x (target 6.0x), hazardous waste reduction 70% to 76% (target 83%), effluent reduction 79% to 81% (target 81%), Scope 1 and 2 emissions reduction 69% to 71% (target 80%), recycled plastic in packaging 40% to 50% (target 60%), renewable/bio-based raw materials 7.0% to 6.6% (target 8.5%), renewable electricity 57% to 62% (target 100%), non-process water intensity 0.44 to 0.42 KL/KL (target 0.24), Beautiful Homes Academy training 9.5 and 4.7 lakh (target 10), employee engagement 82% (target 80%).

Layout Structure

Ten metric cards in a two-column grid, each with an icon, category label and dual progress bar with a target marker

Key Visual Elements

  • •Category icons
  • •Dual progress bars
  • •Gold target markers
  • •Link to Sustainability Report FY26
Page 30
Closing slide

Thank You

Content

Closing slide with 'Thank You' in a framed label above an illustration of a Kashmiri shikara boat on a mountain lake.

Layout Structure

Centered framed title over a decorative illustration, with botanical branches at the top corners

Key Visual Elements

  • •Ornamental frame
  • •Shikara illustration with figures
  • •Snow-capped mountains

Frequently Asked Questions

Common questions about this slide and the underlying presentation content.

What does the Asian Paints Q2 FY27 earnings presentation cover?

It is the 30-slide 'Investor Conference: Q2 and H1 FY27 Results' deck covering growth initiatives, brand campaigns, product launches, decorative volume and value growth, home décor, industrial JVs, international business, gross margin trend, standalone and consolidated financials, dividends, outlook and ESG targets.

What were Asian Paints' key results for Q2 FY27?

Consolidated net sales rose 16.9% to ₹9,954 crore and PAT before minority interest rose 6.6% to ₹1,085 crore. Standalone net sales grew 14.8% to ₹8,424 crore with PAT of ₹1,096 crore (+14.6%), while decorative volume grew 6.4% and value 14.5%.

Why did Asian Paints' gross margin fall in Q2 FY27?

Standalone gross margin moderated to 40.3%, down 339 bps year on year, as higher-cost inventory flowed through after steep raw-material inflation in Q1 FY27 (~25%). Calibrated price increases of about 12% only partly offset it.

Which period does Q2 FY27 refer to?

Asian Paints follows India's April–March financial year, so FY27 runs from April 2026 to March 2027. Q2 FY27 is July–September 2026 and H1 FY27 is April–September 2026.

Where was this presentation filed?

Asian Paints filed the investor presentation with the stock exchanges (BSE and NSE, symbol ASIANPAINT). This version has the exchange cover letter removed. All amounts are in ₹ crore as shown in the original deck.

Can I download the deck as an editable PowerPoint?

Yes. Besides the original PDF, a PPTX version converted from the PDF is available, so you can reuse layouts such as the volume growth chart, gross margin trend with annotations or the ESG progress scorecard.

What dividend did Asian Paints announce with H1 FY27 results?

An interim dividend of ₹5.75 per share (575%), up 27.8% versus the prior-year interim, with a payout ratio of 21.4% of H1 PAT. The FY26 total dividend was ₹27.50 per share.

Who is this deck useful for?

Investors and analysts following Indian paint and consumer stocks, IR teams designing earnings decks, and students or consultants studying how a market leader manages pricing, margins and diversification into home décor and backward integration.

Sources & further reading

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