Priceline Where To Next? 2026 Travel Trends Report — a 19-slide editorial trend deck unpacking the seven biggest travel behaviors shaping 2026, the top 10 must-visit destinations, and how AI assistants are reshaping how travelers plan, book, and experience trips.
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Priceline Where To Next? 2026 Travel Trends Report — a 19-slide editorial trend deck unpacking the seven biggest travel behaviors shaping 2026, the top 10 must-visit destinations, and how AI assistants are reshaping how travelers plan, book, and experience trips.
Ítarleg sýn á hverja glærusíðu, þar á meðal útlit, lykilefni og sjónræna þætti.
Title cover establishing the report as Priceline's annual 2026 travel trends point of view, anchored by an oversized 'WHERE TO NEXT?' display headline and a constellation of travel-themed cut-out props that previews every trend covered inside.
Full-bleed light-blue background; three-line stacked sans-serif display headline in saturated Priceline blue centered on the canvas; cut-out collage props (binoculars, surfer, compass, daisy, sun hat, retro camera, football, cassette, cocktail umbrella, road sign, SUV, coffee, corn) arranged in a loose circular frame around the type; small italic subtitle '2026 Travel Trends Report' and Priceline logo lock-up at the bottom.
Editor's letter framing the report. Establishes the headline thesis — travelers plan to take 15 leisure days, raise budgets by ~$350, embrace bite-sized treat trips and unconventional routes, and increasingly turn to AI (Penny) for inspiration and booking.
Saturated Priceline-blue full-bleed canvas; two-line headline with bold 'MORE' callouts in white at the top; four body paragraphs of justified white serif/sans copy set in a single wide column; cut-out collage props pinned to the left and right margins as a decorative frame; small italic source line at the bottom.
Ranked list of the ten destinations rising fastest on Priceline. Mixes international cities (Dusseldorf, Rio Grande PR, Queretaro, Kuala Lumpur, Hanoi, Antwerp) with U.S. wildcards (Williamsburg MI, Greenville SC, McCall ID, St. Helena CA), each with a one-line travel-pitch description.
Tropical sky-and-palm photographic backdrop; large semi-transparent royal-blue card centered on the canvas; section title in white at the top of the card; ten alternating rows (numbered 1–10) with destination name in white bold on the left, description in white regular on the right; gold picture frame and diamond prop accents in the upper-right corner; cherry and daisy props in the lower-right.
Hero opener for Trend 1: 'Little Treat Travel.' Positions the trend as spur-of-the-moment, indulgent mini-trips, with the visual selling the mood — a single palm-tree island floating in calm water surrounded by floating treats (latte, matcha, macarons, croissant, boba, nail polish, sunglasses).
Wide ocean-and-sky photographic full bleed; oversized two-line outlined-blue display headline 'LITTLE TREAT / TRAVEL' running across the middle; small white pull-quote text block tucked into the right side of the headline; cut-out island and treat props composed in a floating ring around the type.
Detail spread for Trend 1. Cites that 65% of all travelers and 76% of Gen Z have booked a trip purely as a mood-booster, and 80% of Gen Z would fly internationally for a one-day trip on the right deal. Lists five 'me-kend' destinations (Lake Tahoe, Edmonton, Lucerne, Page AZ, Mexico City) and includes a Penny prompt template.
Light pastel background; headline repeated in the top-left as continuity device; left column holds a five-row destination table inside a translucent blue card with rounded white rows; right column holds three paragraphs of body copy; bottom contains a purple gradient 'Ask Penny' callout strip with an italicized example prompt.
Hero opener for Trend 2: 'Midwest Quests.' Reframes the American heartland as a destination, anchored by the pull-quote 'There's nothing mid about the Midwest.' Visually pairs cornfield Americana with small-town main-street signage.
Photographic cornfield-and-sunset full bleed; oversized two-line display headline stacked in the upper third; small subtitle pull-quote block under the headline center-left; cut-out lighthouse on the left, Route 66 shield on the right, vintage red SUV mid-canvas, Main Street sign and small-town storefront photo composited into the foreground.
Detail spread for Trend 2. Notes 63% of travelers are now more interested in the Midwest and 81% of Gen Z/Millennial travelers are drawn to its food, arts, and outdoor scenes. Lists five charming Midwest towns (Bloomington IL, Saint Charles MO, Cedar Falls IA, Grand Rapids MI, Columbus OH) with one-line activity hooks plus an Ask Penny prompt.
Pale-blue background; section headline repeated in the upper-left as a continuity device; left column holds three short paragraphs of body copy; right column is a pale-green translucent card containing a five-row destination table with bold city names and right-aligned descriptions; bottom band is the purple 'Ask Penny' strip with sample prompt.
Hero opener for Trend 3: 'Déjàview.' Frames the trend of revisiting familiar childhood destinations rather than chasing new ones. Visual uses a rearview-mirror reflection of a multigenerational family on a road trip, layered over a highway perspective and nostalgic props (Polaroids, paper map, cassette, retro camera, gummy worms, wood-paneled wagon).
Open-road horizon photo with motion blur; oversized 'DÉJÀVIEW' display headline filling the middle band, partly occluded by props for depth; small subtitle pull-quote tucked into the right of the headline; rearview-mirror cut-out hovering over the type; nostalgic props scattered across both margins.
Detail spread for Trend 3. Reports that 73% of travelers want trips that help them reconnect with their past and 82% of Gen Z/Millennials specifically want to revisit childhood vacation spots. Lists nine 'encore-worthy' classics including Disney/Universal, Philadelphia, Grand Canyon, Niagara Falls, Myrtle Beach, California Coast, Poconos, Cape Cod, and Jersey Shore, with an Ask Penny prompt.
Pale-blue background; repeated section headline upper-left; left column holds three paragraphs of body copy; right column is a tall translucent blue card titled 'Trips Worthy of an Encore' listing nine destinations as single rows; bottom band is the purple Ask Penny strip; nostalgic cut-out props frame the layout.
Hero opener for Trend 4: 'Expedition Beach.' Reframes the lazy beach vacation as a high-energy adventure outing, supported by props showing surfing, wakeboarding, kayaking, paddling, and cliff diving.
Turquoise wave photographic full bleed; oversized two-word display headline 'EXPEDITION BEACH' running across the middle, partly broken by overlapping action cut-outs (wakeboarder, surfer, kayaker); small subtitle pull-quote pinned to the lower right.
Detail spread for Trend 4. Reports 83% of travelers want more from a beach trip than sun-bathing — including 77% of Boomers — and 74% want a beach that 'excites, not just relaxes.' Lists five active coastal destinations (Phu Quoc VN, Kahuku HI, Goa IN, Quito EC, San Juan PR) and an Ask Penny prompt.
Pale-green background; section headline repeated in the upper-left; left column holds two paragraphs of body copy plus a small kayaker cut-out; right column is a translucent blue card titled 'Make Waves at These Coastal Destinations' with a five-row destination table; cliff and oxygen-tank props in the lower margins; Ask Penny strip at the bottom.
Hero opener for Trend 5: 'Tailgate Tourism.' Frames college sports towns as the next must-visit category, with prop iconography that signals football, basketball, and pennant-waving fandom.
Photographic college quad backdrop with field-goal posts; oversized two-word display headline 'TAILGATE TOURISM' filling the upper half; small subtitle pull-quote tucked into the right; cut-out props (basketball, football, baseball, varsity jacket, pennant, foam finger, cooler, mini-grill, helmet) arranged across the canvas.
Detail spread for Trend 5. Notes 64% of travelers say they'd enjoy visiting a college town, 70% of Gen Z/Millennials would travel specifically for game day, and nearly half would travel to see a favorite college athlete play. Lists five university destinations (Ohio State, LSU, Texas, USC, North Carolina).
Pale-blue background; section headline repeated upper-left; left column holds three paragraphs of body copy; right column is a pale-green translucent card titled 'Time to Head Back to School' with a five-row destination table pairing university name (bold) and city/state (light) on the left and one-line activity description on the right; Ask Penny strip at the bottom.
Hero opener for Trend 6: 'Kidfluence.' Frames the rising influence of Gen Alpha on family vacation choices, anchored by a child holding a globe and surrounded by global-icon cut-outs (Eiffel Tower, Cinderella castle, cruise ship, airplane, taxi).
Pastel sky gradient background; oversized one-word display headline 'KIDFLUENCE' running across the middle; small subtitle pull-quote tucked into the right of the headline; child-with-globe photograph centered; iconic landmark cut-outs framing left and right.
Detail spread for Trend 6. Reports 87% of parent travelers actively involve their kids in choosing trips, 60% say kids' picks come from pop culture, and 56% of kids have asked for trips inspired by a show or game. Lists seven 'Alpha-approved' itineraries (Hawaii — Moana/Stitch; NYC — Spider-Man/Percy Jackson; Japan — Pokémon/anime; England — Hogwarts/Peppa Pig; Paris — Emily in Paris; Australia — Bluey; South Korea — KPop Demon Hunters).
Pale-green background; left column is a translucent blue card titled 'Alpha-Approved Itineraries' with seven alternating rows (destination | pop-culture hook); right column holds the section headline plus two paragraphs of body copy; cut-out props (cruise ship, taxi, airplane, double-decker bus, microphone, Eiffel Tower) anchor the corners; Ask Penny strip at the bottom.
Hero opener for Trend 7: 'Dead Zoning.' Frames the trend of intentional digital detox on vacation, anchored by a smartphone sinking underwater with a 'No Network' screen and an 'Out of Office' sticky note.
Photographic lake-and-mountain backdrop split by a waterline; oversized two-line display headline 'DEAD / ZONING' stacked across the upper half; small subtitle pull-quote tucked beside the phone; central smartphone cut-out half-submerged in the water; compass, hiking boots, binoculars, 'Offline' wooden sign, and sticky-note props scattered around the type.
Detail spread for Trend 7. Reports 59% of travelers want better work boundaries on vacation, and over one-third of Gen Z and Millennials wish devices could be banned from trips. Lists five truly off-grid destinations (Coarsegold CA, Antananarivo Madagascar, Kodak TN, El Nido Philippines, Golden Canada) with an Ask Penny prompt.
Pale-blue background; section headline repeated upper-left; left column holds three short paragraphs of body copy plus a 'No Wi-Fi' icon; right column is a translucent blue card titled 'Off the Clock and Off the Grid' with a five-row destination table; Ask Penny strip in the lower-right; cut-out props (binoculars, compass, 'Offline' sign, sticky note, hiking boots, mountain) frame the page.
Closing product page introducing Penny, Priceline's AI travel assistant. Explains how Penny personalizes recommendations, finds deals, and handles bookings, then offers two reusable prompt templates travelers can copy: 'I want a [desired location] that blends [favorite amenities...]' and 'Find me a [vibe] escape to [location] with plenty of [things you love].'
Purple-to-magenta gradient full bleed; large white rounded content card centered on the canvas; 'penny' wordmark with sparkle at the top-left of the card; three paragraphs of body copy; two stacked prompt-template chips at the bottom of the card (italic blue text on white pills with the Penny avatar on the left); cut-out collage props from the rest of the deck (gymnast, sun hat, latte, fins, hiking boots, gold frame, corn, double-decker bus, daisy, sticky note, Main Street sign, croissant, macaron) tucked under and around the card.
Back-matter page citing the third-party research methodology (Current Forward, n=3,006 U.S. adults 18–79, Aug 18 – Sept 5 2025) and listing seven numbered footnote sources tied to the trend pages. Includes generational definitions (Gen Z 1997–2006, Millennial 1981–1996, Gen X 1965–1980, Boomer 1946–1964) and a 'Download the Priceline app' call-to-action.
Pale-blue background; left column holds the methodology block under a 'METHODOLOGY' label; right column holds an 'ADDITIONAL DATA SOURCES' label and seven numbered italic footnote entries; Priceline logo in the top-left; 'Download the Priceline app' link in the lower-left; cut-out props (boba, toy taxi, gummy worms, binoculars, Polaroid, airplane, varsity jacket, cassette, Route 66, football, mountain, lighthouse) line the top and bottom margins.
Algengar spurningar um þessa glæru og undirliggjandi kynningarefni.
The deck includes 19 fully-designed pages: a cover, editor's letter, top-10 destination ranked list, seven trend chapters (each with a hero opener and a data-detail spread), a Penny AI-assistant product page, and a methodology / sources appendix — all in a consistent editorial-collage style.
Travel and hospitality marketers, brand strategists, consumer insights teams, tourism boards, agency creatives, lifestyle editors, and AI product teams who need to present a trend-driven point of view backed by survey data.
Yes. The repeating pattern of 'hero divider + two-column detail spread + Ask-Penny-style branded prompt strip' translates directly to retail, beauty, food, tech, or any annual lifestyle trend report — just swap the cut-out props for your category.
Every statistic in the deck cites a real source — original Priceline survey research (n=3,006 U.S. adults, Aug 18–Sept 5 2025, conducted by Current Forward) plus internal trending search data — and is footnoted on the final methodology page.
Each detail spread uses a translucent card with rounded rows. Edit the destination names and one-line activity descriptions in the text fields; the card height auto-adjusts. Swap the cut-out props in the margins to match the new region.
All 19 pages are designed in a 16:9 landscape canvas. Display headlines use a heavy condensed sans-serif (substitute Anton, Bebas Neue, or a similar wide-stroke geometric); body copy uses a clean humanist sans-serif (substitute Inter, Manrope, or Source Sans 3).
Yes. The purple 'Ask Penny' bar is a single horizontal element on each detail spread — delete the strip if you don't have a branded AI feature to promote, or replace it with a 'Try this' CTA, a QR code, or a campaign hashtag.
Use background-removed PNGs with a soft drop shadow (8–12 px Y offset, ~25% opacity, 10 px blur), rotate each prop slightly off-axis (±5°), and overlap one or two props with the display type so the headline reads as if the props were physically arranged on the page.
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