FIFA World Cup 2026 New York New Jersey Host Committee Community Engagement Toolkit — a quick-start playbook that helps local businesses, nonprofits, community groups, and neighborhood leaders get involved with, activate around, and celebrate the FIFA World Cup 2026 in the NYNJ region.
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FIFA World Cup 2026 New York New Jersey Host Committee Community Engagement Toolkit — a quick-start playbook that helps local businesses, nonprofits, community groups, and neighborhood leaders get involved with, activate around, and celebrate the FIFA World Cup 2026 in the NYNJ region.
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Cover slide introducing the Community Engagement Toolkit from the FIFA World Cup 2026 New York New Jersey Host Committee.
Full-bleed branded cover with centered emblem and a white title bar across the lower third.
A quick-start welcome explaining the toolkit is a playbook to help the region get involved, boost visibility, and channel the tournament's energy into local celebration.
Two-column layout with intro copy on the left and an aerial stadium photo on the right.
Table of contents listing the eight sections of the toolkit with page numbers and short descriptions.
Two-column numbered agenda with large numerals 1–8.
Overview of why the 2026 World Cup is historic — first hosted across three countries, with NYNJ hosting eight matches including the Final at MetLife Stadium.
Section header bar over a text column on the left and a vertical lifestyle photo on the right.
Introduces the NYNJ Host Committee, an independent nonprofit partnering with NYC and the State of New Jersey to deliver the tournament locally.
Image-left, text-right layout with a social-follow call-to-action block.
Outlines four strategic pillars: security, transportation, economic impact, and fan engagement, each as a colored statement box.
Stacked colored callout boxes on the left, large lifestyle photo on the right.
Match schedule overview with stages, dates, and venues, plus a sidebar of NYNJ-specific matches culminating in the Final on July 19.
Section header over a left intro plus a colored data table and a green sidebar of NYNJ match details.
Five preparation themes — Operations & Staffing, Events & Activations, Marketing & Promotions, Beautification & Wayfinding, and Partnerships — with quick action prompts.
Grid of five color-coded titled cards on the left, lifestyle photo on the right.
Timeline of key celebration milestones from Summer 2025 through the July 2026 Final, including the December 5, 2025 Final Draw and Trophy Tour.
Section header over a three-column dated milestone list.
Details the FIFA Fan Festival at Liberty State Park, Jersey City (June 11–July 19, 2026) as the central free fan destination with broadcasts, concerts, and activations.
Text-left with bulleted highlights and a waterfront festival photo on the right; teal info bar at the bottom.
Describes a mobile fan-engagement tour traveling across NY and NJ in summer 2025, with a full schedule of dates, locations, and events.
Left intro and tour graphic, large green dates/locations table on the right.
Lists official actions to participate: submit a World Cup-inspired event, display the Welcome World badge, work with the committee on procurement, partner on storytelling, create soccer-inspired art, and join the partner list.
Section header over a six-tile grid of titled actions with QR codes and form links.
Encourages businesses and community groups to get creative with simple, low-budget ways to rally their community and show local pride.
Section header over text-left with a stylized lifestyle photo, plus a hashtag CTA bar.
Explains public viewing license requirements, contrasting events that do not require a license with non-commercial and commercial events that do.
Intro with QR code at top, then a three-column comparison of license categories.
Ideas for businesses to host and entertain fans — extended hours, trivia nights, passport programs, local artists, photo booths, fan walls, and discounts.
Text-left bulleted idea list with a vertical action photo on the right.
Food and retail activation ideas including soccer-themed menus, loyalty cards, World Cup markets, cooking demos, fan gear kits, and combo deals.
Text-left bulleted idea list with a celebratory fan photo on the right.
Cultural celebration ideas: cultural celebrations tied to competing nations, marking soccer holidays, storefront decoration, murals, community projects, and language/culture exchanges.
Photo-left with a tall mural image, bulleted idea list on the right.
Sports and wellness activation ideas such as youth mini-pitches, wellness activations, walking/running routes, game-day recovery kits, and inclusive Soccer for All events.
Text-left bulleted idea list with a blue CTA box, vertical photo on the right.
Key guidelines on using FIFA logos and branding, public viewing license requirements, trademark symbols, and how to celebrate the tournament in a compliant way.
Section header over a checklist of branding do's and don'ts, with a teal footer note.
Closing invitation to reach out to the Host Committee for guidance, ideas, or support, with the contact form URL.
Section header over text-left with a vibrant lifestyle photo on the right.
Closing brand slide featuring the 'We Are New York New Jersey' wordmark.
Full-bleed centered wordmark on a navy background with geometric pattern.
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It's a quick-start playbook from the New York New Jersey Host Committee that helps local businesses, nonprofits, and community groups get involved with the 2026 World Cup, plan compliant activations, and celebrate the tournament in their communities.
It's designed for local businesses, nonprofits, neighborhood leaders, artists, and municipal or tourism stakeholders in the NY/NJ region — and it works well as a reusable template for any organization producing a community engagement or event-activation guide.
Yes. The deck includes a match schedule table, NYNJ-specific match dates culminating in the July 19, 2026 Final at MetLife Stadium, and a milestone timeline of celebrations and host-committee-led events leading up to the tournament.
Absolutely. The slide structure — cover, agenda, section dividers, timelines, comparison tables, idea checklists, and a contact closer — is easy to adapt. Swap in your own copy, photos, dates, and branding to fit your campaign.
It uses a bold, modern sports-event aesthetic: a navy, bright-blue, and teal palette, oversized geometric display type, diagonal section banners, color-coded callout cards, and energetic lifestyle photography of fans and local landmarks.
The toolkit contains 21 slides spanning eight sections, from a branded cover and table of contents through tournament info, activation ideas, branding guidelines, and a contact/closing slide.
It covers ideas across operations and staffing, marketing and promotions, food and retail, sports and wellness, and community and culture — such as watch parties, themed menus, youth mini-pitches, murals, and cultural celebrations.
Yes. Dedicated sections clarify when a public viewing license is required, the difference between non-commercial and commercial events, and how to correctly use FIFA logos, trademarks, and branding in a compliant way.
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