LEGO Group Annual Report 2024

Cover - Annual Report 2024

सामग्री

Title cover with LEGO logo, purple brand panel with Annual Report 2024, and lifestyle photography of two children playing with LEGO sets

लेआउट संरचना

Split layout with purple branded panel left containing title text, lifestyle photo right

मुख्य दृश्य तत्व

• •LEGO red logo
• •purple brand panel
• •large 2024 year
• •children playing photography
• •LEGO helicopter and vehicles

Hello and Welcome - Table of Contents

सामग्री

Interactive TOC with LEGO knight minifigure guide introducing four sections: Management Review, Consolidated Financial Statements, Parent Company Financial Statements, Management Statement and Auditor Report

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Light blue background with knight minifigure left, four section cards with photos and page listings right on yellow background

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• •LEGO knight minifigure
• •yellow background cards
• •four child photos in diamond frames
• •green arrow buttons
• •yellow brick navigation icon

Management Review - Section Divider

सामग्री

Section opener for Management Review with six subsection listings

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Pink background with yellow title banner, orange subsection list, child photo in diamond frame right

मुख्य दृश्य तत्व

• •pink background
• •yellow banner
• •orange content list
• •red-haired boy with LEGO
• •diamond photo frame

Letter from the CEO

सामग्री

CEO Niels B. Christiansen letter highlighting record results, diverse portfolio, sustainable materials (50% from sustainable sources), Vietnam factory, UN International Day of Play

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Three-column text with CEO headshot right, signature, and yellow callout quote box bottom right

मुख्य दृश्य तत्व

• •CEO portrait photo
• •handwritten signature
• •yellow speech bubble quote
• •green decorative elements

Performance Highlights

सामग्री

Revenue DKK 74.3B (+13%), Operating Profit DKK 18.7B (+10%), 840 products (46% new), 1,069 stores, 12M+ children impacted, 52% ROIC, FCF DKK 10.2B

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Dense multi-color dashboard with financial charts left (blue), strategic initiatives center and right (red, pink, orange, green)

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• •blue revenue bar charts
• •red innovation card
• •pink brand card
• •orange sustainability pie chart
• •green supply chain section

Strategic Overview - Championing the Power of Play

सामग्री

Six strategic pillars listed with color coding; UN International Day of Play adoption; mission to inspire builders of tomorrow

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Split with numbered color-coded pillar list left and large child photo in yellow circle right

मुख्य दृश्य तत्व

• •six color-coded strategy bars (red, pink, orange, red, magenta, purple)
• •happy child with LEGO
• •yellow circular photo frame
• •star decorations

Innovating Play and Brand

सामग्री

840 products, 390 new, 550+ designers, LEGO Fortnite (87M players), LEGO Star Wars 25th anniversary, Braille Bricks in 11 languages, NIKE and F1 partnerships

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Split with red title card left and multi-column editorial with product photos right

मुख्य दृश्य तत्व

• •red title card
• •LEGO Fortnite Supply Llama photo
• •Adults Welcome Botanicals photo
• •390 new products statistic
• •LEGO Friends stoma character

Creating Memorable Brand Experiences

सामग्री

1,069 branded stores (74 new), Creativity Workshops in 15 countries, LEGO Insiders membership, Minifigure Factory online, Jakarta largest SE Asia store

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Pink title card left with store opening and retail experience photos right

मुख्य दृश्य तत्व

• •pink title card
• •Katowice store opening photo
• •Minifigure Factory screenshot
• •Jakarta store photo
• •store interior shots

Building a Sustainable Future

सामग्री

50% materials from sustainable sources, 47% mass balance certified, arMABS recycled material, paper-based packaging (93% paper by weight), 12M+ children impacted, 7,000 volunteers

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Orange title card left with sustainability center photos, carbon and volunteering text right

मुख्य दृश्य तत्व

• •orange title card
• •Sustainable Materials Centre photo
• •solar panels photo
• •volunteering photo
• •material composition pie chart

Expanding Our Global Supply Chain Network

सामग्री

Five factories and four RDCs globally, Mexico factory expansion (+2 moulding modules), Hungary +60%, Vietnam equipment testing, US factory 2027, Belgium RDC opened

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Red title card left with factory and distribution center photos, LEGO rocket minifigure decoration

मुख्य दृश्य तत्व

• •red title card
• •Mexico factory aerial photo
• •Belgium RDC interior
• •LEGO astronaut rocket minifigure
• •pink decorative elements

Advancing Our Digital Ambitions

सामग्री

LEGO Play app (5M+ downloads), LEGO Insiders app, retail partner automation, supply chain planning tools, cybersecurity enhancement

लेआउट संरचना

Magenta title card left with four audience columns (Consumers, Shoppers, Retail partners, Colleagues) with pink rounded cards

मुख्य दृश्य तत्व

• •magenta title card
• •four pink audience cards
• •phone app mockups
• •store digital experience photos
• •yellow star decoration

Providing Playful and Inclusive Workplaces

सामग्री

Innovation Campus groundbreaking, Boston Americas Hub, Copenhagen Hub planned 2027, employee satisfaction score 81, Sunflower Lanyard for invisible disabilities

लेआउट संरचना

Purple title card left with campus renderings and office photos right

मुख्य दृश्य तत्व

• •purple title card
• •Innovation Campus rendering
• •Boston Hub building photo
• •Copenhagen Hub rendering
• •Play Agent training photo

Board of Directors

सामग्री

Eight board members with photos and bios: Thomas Kirk Kristiansen (Chair), Soren Thorup Sorensen, Ebi Atawodi, Fiona Dawson, Jorgen Vig Knudstorp, Jan Thorsgaard Nielsen, Ilkka Paananen, Anne Sweeney

लेआउट संरचना

Two-row grid of eight headshot photos with yellow header banner

मुख्य दृश्य तत्व

• •yellow Board of Directors banner
• •eight circular headshots
• •detailed bios below each
• •LEGO brick decorations

Executive Leadership Team

सामग्री

Seven ELT members: Niels B. Christiansen (CEO), Jesper Andersen (CFO), Atul Bhardwaj (CDTO), Colette Burke (CCO), Julia Goldin (CPMO), Carsten Rasmussen (COO), Loren I. Shuster (CPO)

लेआउट संरचना

Two-row grid of seven headshots with yellow Executive Leadership banner and role descriptions

मुख्य दृश्य तत्व

• •yellow ELT banner
• •seven headshot photos
• •C-suite role labels
• •detailed responsibility descriptions

Financial Review

सामग्री

Consumer sales +12%, Revenue DKK 74.3B (+13%, +14% constant currency), Operating Profit DKK 18.7B (+10%), operating margin 25.2%, net profit DKK 13.8B

लेआउट संरचना

Green background with 3D LEGO brick bar charts for consumer sales, revenue, and operating profit

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• •green background
• •3D LEGO brick bar charts
• •five-year trend visualization
• •growth percentage callouts

Financial Review (continued)

सामग्री

Tax rate 23.6%, assets DKK 68.7B, PPE DKK 8.8B investment, FCF DKK 10.2B (+47%), R&D 46% new products, People Promise, Partner Promise, ESG governance, risks

लेआउट संरचना

Dense three-column text with green headers and tax contribution LEGO brick visualization

मुख्य दृश्य तत्व

• •green section headers
• •LEGO brick decorative elements
• •dense financial text

Financial Review (continued) - Tax Contribution and Outlook

सामग्री

Total Tax Contribution DKK 15.1B (taxes borne DKK 6.3B + taxes collected DKK 8.8B), 2025 outlook: single-digit revenue growth

लेआउट संरचना

Split with tax contribution LEGO brick 3D chart and data tables left, governance and outlook text right

मुख्य दृश्य तत्व

• •3D LEGO brick tax visualization
• •tax category breakdown
• •green text headers
• •LEGO minifigure decoration

Financial Highlights

सामग्री

Five-year financial summary (2020-2024): P&L, balance sheet, cash flow, employees, growth rates, financial ratios including margins, ROE, ROIC

लेआउट संरचना

Yellow castle banner left with comprehensive financial data table right on blue chevron background

मुख्य दृश्य तत्व

• •yellow LEGO castle illustration
• •blue-accented five-year data table
• •comprehensive ratio section

Consolidated Financial Statements - Section Divider

सामग्री

Section opener listing six financial statement components

लेआउट संरचना

Blue background with yellow title banner, dark green subsection list, child photo in diamond frame

मुख्य दृश्य तत्व

• •blue background
• •yellow banner
• •green content list
• •girl building LEGO
• •blue diamond frame

Statement of Profit or Loss & Comprehensive Income

सामग्री

Revenue DKK 74,325M, Gross Profit DKK 50,755M, Operating Profit DKK 18,741M, Net Profit DKK 13,792M; Comprehensive Income DKK 13,109M

लेआउट संरचना

Dual financial tables with blue headers and LEGO knight minifigure navigation guide

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• •blue-accented tables
• •knight minifigure guide
• •welcome navigation tip

Statement of Financial Position

सामग्री

Total Assets DKK 68,691M, Total Equity DKK 41,771M, Total Liabilities DKK 26,920M

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Dual balance sheet tables with blue headers

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• •blue-accented tables
• •asset and liability columns

Statement of Changes in Equity

सामग्री

Equity movements for 2024 and 2023, DKK 9,000M dividend, net profit DKK 13,792M

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Equity reconciliation table with accounting policies sidebar

मुख्य दृश्य तत्व

• •blue equity table
• •accounting policy descriptions

Statement of Cash Flow

सामग्री

Operating cash flow DKK 19,150M, Free Cash Flow DKK 10,193M, adjusted FCF DKK 9,135M

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Cash flow statement with FCF reconciliation

मुख्य दृश्य तत्व

• •blue table headers
• •FCF adjustment section

Notes - Table of Contents

सामग्री

Index of consolidated notes: Basis of preparation, Operating Profit, Operating assets/liabilities, Capital structure, Other disclosures

लेआउट संरचना

Yellow LEGO castle banner with blue note index below

मुख्य दृश्य तत्व

• •yellow castle illustration
• •blue index area
• •organized note listings

Note 1.1 - General Accounting Policies

सामग्री

IFRS basis, DKK functional currency, consolidation practice, foreign currency translation, financial ratio definitions

लेआउट संरचना

Three-column text with financial ratio definitions sidebar

मुख्य दृश्य तत्व

• •blue note headers
• •ratio definition boxes
• •LEGO brick decorations

Notes 1.2-1.3 - New Standards and Estimates

सामग्री

IFRS 18 impact assessment, key accounting estimates (tax provisions, inventories, trade receivables)

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Dual note layout with key estimates callout

मुख्य दृश्य तत्व

• •blue note headers
• •estimate reference table

Note 2.1 - Revenue

सामग्री

Revenue DKK 74,325M by type and region (Americas DKK 35,408M, EMEA DKK 28,853M, Asia Pacific DKK 9,242M)

लेआउट संरचना

Revenue tables with accounting policies

मुख्य दृश्य तत्व

• •blue data tables
• •revenue recognition policies

Note 2.2 - Expenses by Nature

सामग्री

Total expenses DKK 55,584M, production costs DKK 23,570M, sales DKK 23,438M, admin DKK 6,100M

लेआउट संरचना

Expense classification tables

मुख्य दृश्य तत्व

• •blue expense tables
• •by-nature and by-function views

Notes 2.3-2.4 - Employee Costs and Tax

सामग्री

Employee costs DKK 15,748M, 26,765 FTE, 31,282 headcount; income tax DKK 4,250M, effective rate 23.6%

लेआउट संरचना

Dual tables with knight minifigure navigation tip

मुख्य दृश्य तत्व

• •blue tables
• •knight minifigure guide
• •tax reconciliation

Note 2.4 - Tax (continued)

सामग्री

Deferred tax movements, Pillar Two impact assessment, deferred tax assets/liabilities breakdown

लेआउट संरचना

Deferred tax tables with OECD policy discussion

मुख्य दृश्य तत्व

• •blue deferred tax tables
• •Pillar Two analysis

Note 3.1 - Property, Plant and Equipment (2024)

सामग्री

PPE carrying value DKK 31,104M with DKK 8,817M additions across land, plant, fixtures, and construction

लेआउट संरचना

Detailed PPE movement table with accounting policies

मुख्य दृश्य तत्व

• •blue multi-column tables
• •useful life schedule

Note 3.1 - Property, Plant and Equipment (2023)

सामग्री

Prior year comparative PPE data, depreciation schedule

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Comparative PPE tables with depreciation schedule callout

मुख्य दृश्य तत्व

• •blue tables
• •depreciation useful life callout box

Notes 3.2-3.3 - Inventories and Trade Receivables

सामग्री

Inventories DKK 6,052M, trade receivables net DKK 10,834M

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Dual tables with accounting policies

मुख्य दृश्य तत्व

• •blue tables
• •inventory and receivables breakdowns

Note 3.3 - Trade Receivables (continued)

सामग्री

Credit risk aging analysis with weighted average loss rates

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Credit risk tables for 2024 and 2023

मुख्य दृश्य तत्व

• •blue aging tables
• •loss rate percentages

Notes 3.4-3.5 - Other Debt and Deferred Income

सामग्री

Other debt DKK 10,197M, deferred income DKK 1,635M

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Dual tables with accounting policies

मुख्य दृश्य तत्व

• •blue debt tables
• •loyalty programme description

Notes 4.1-4.2 - Financial Items and Share Capital

सामग्री

Financial income DKK 281M, expenses DKK 976M; share capital DKK 20M, DKK 9,000M dividend

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Financial and share capital tables

मुख्य दृश्य तत्व

• •blue tables
• •share class breakdown

Note 4.3 - Leases (Right-of-use Assets)

सामग्री

ROU assets DKK 6,385M for 2024, DKK 5,216M for 2023

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Side-by-side lease tables

मुख्य दृश्य तत्व

• •blue lease tables

Note 4.3 - Leases (continued)

सामग्री

Lease liabilities DKK 6,279M, maturity profile, P&L impact DKK 406M

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Lease liability and P&L tables with policies

मुख्य दृश्य तत्व

• •blue tables
• •maturity buckets

Notes 4.3-4.4 - Leases and Financial Risks

सामग्री

Lease policies continued, financial risk overview (credit Low, currency High, commodity Low, interest Low, liquidity Low)

लेआउट संरचना

Split with lease policies and risk assessment

मुख्य दृश्य तत्व

• •financial risk matrix
• •High currency risk rating
• •LEGO brick decorations

Note 4.4 - Financial Risks (continued)

सामग्री

Currency exposure across 8 currencies with sensitivity analysis

लेआउट संरचना

Large currency exposure table

मुख्य दृश्य तत्व

• •blue multi-currency table

Notes 4.4-4.5 - Currency Sensitivity and Derivatives

सामग्री

Exchange rate sensitivity, hedging activities DKK 12,421M contracts (USD, GBP, CAD, AUD)

लेआउट संरचना

Sensitivity and hedging tables with policies

मुख्य दृश्य तत्व

• •blue sensitivity table
• •derivative contract table

Notes 5.1-5.2 - Auditor Fees and Remuneration

सामग्री

Audit fees DKK 29M, ELT remuneration DKK 221M (7 members)

लेआउट संरचना

Dual tables

मुख्य दृश्य तत्व

• •blue fee and remuneration tables

Notes 5.3-5.4 - Contingent Liabilities and Related Parties

सामग्री

Contingent liabilities DKK 16,273M, related party transactions with KIRKBI, Koldingvej 2

लेआउट संरचना

Contingent liability and related party tables

मुख्य दृश्य तत्व

• •blue tables
• •related party listings

Notes 5.4-5.5 - Related Parties (continued) and Post-Period Events

सामग्री

KIRKBI Invest, Motion JVco, LEGO Foundation transactions; loan agreement DKK 8,152M; no post-period events

लेआउट संरचना

Related party detail and loan tables

मुख्य दृश्य तत्व

• •blue tables
• •loan agreement details

Note 5.6 - Group Structure

सामग्री

Complete subsidiary listing: Manufacturing (7 countries), Sales & Distribution (30+ countries), Other entities

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Three-column entity listing

मुख्य दृश्य तत्व

• •blue header bars
• •country-entity listings

Parent Company Financial Statements - Section Divider

सामग्री

Section opener for parent company statements

लेआउट संरचना

Green background with yellow title banner, dark green subsection list, father-son LEGO Technic photo

मुख्य दृश्य तत्व

• •green background
• •yellow banner
• •family building LEGO Technic
• •cloud photo frame

Parent Company - Statement of Profit or Loss

सामग्री

Parent revenue DKK 649M, net profit DKK 13,721M

लेआउट संरचना

P&L table with knight minifigure guide

मुख्य दृश्य तत्व

• •green-accented table
• •knight minifigure

Parent Company - Statement of Financial Position

सामग्री

Total assets DKK 41,936M, equity DKK 41,385M

लेआउट संरचना

Dual balance sheet tables

मुख्य दृश्य तत्व

• •green-themed tables

Parent Company - Statement of Changes in Equity

सामग्री

Equity movements 2024 and 2023

लेआउट संरचना

Equity reconciliation table

मुख्य दृश्य तत्व

• •green equity table

Parent Company Notes - Table of Contents

सामग्री

Notes index: Basis, P&L, Financial Position, Other disclosures

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Yellow castle banner with green note index

मुख्य दृश्य तत्व

• •yellow castle illustration
• •green index

Parent Notes 1.1-2.1 - Basis and Employee Costs

सामग्री

Parent accounting policies, employee costs DKK 153M, 5 employees, executive remuneration DKK 71M

लेआउट संरचना

Dual note tables

मुख्य दृश्य तत्व

• •green tables

Parent Notes 2.2-2.3 - Financial Items and Tax

सामग्री

Financial income DKK 218M, expenses DKK 106M, income tax DKK 110M

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Financial tables with tax policies

मुख्य दृश्य तत्व

• •green tables

Parent Notes 3.1-3.2 - Intangible Assets and PPE

सामग्री

Intangible assets fully amortized, minimal PPE DKK 5M

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Asset movement tables

मुख्य दृश्य तत्व

• •green tables

Parent Notes 3.3-3.5 - Investments, Share Capital, Deferred Tax

सामग्री

Investments in subsidiaries DKK 40,578M, share capital 205 shares, deferred tax DKK 51M

लेआउट संरचना

Three note tables

मुख्य दृश्य तत्व

• •green tables
• •share class breakdown

Parent Notes 3.6-3.8 - Contingent Liabilities, Related Parties, Profit Distribution

सामग्री

Parent guarantees DKK 954M, related party transactions, proposed dividend DKK 9,000M

लेआउट संरचना

Three notes with tables

मुख्य दृश्य तत्व

• •green tables
• •profit distribution

Management Statement and Auditor Report - Section Divider

सामग्री

Section opener for management statement and auditor report

लेआउट संरचना

Orange background with yellow title banner, blue subsection list, boy with LEGO helicopter photo

मुख्य दृश्य तत्व

• •orange background
• •yellow banner
• •blue content list
• •boy with LEGO creation

Management Statement

सामग्री

Board adoption dated Billund 5 March 2025, signed by CEO and Board of Directors

लेआउट संरचना

Statement text left, LEGO castle illustration center, Board grid right on peach background

मुख्य दृश्य तत्व

• •LEGO castle illustration
• •Board member grid
• •peach/orange gradient

Independent Auditors Report (page 1)

सामग्री

PricewaterhouseCoopers unqualified opinion on FY2024 financial statements

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Formal audit report with castle illustration decorations

मुख्य दृश्य तत्व

• •large serif headline
• •LEGO castle and knight illustration
• •formal report layout

Independent Auditors Report (page 2)

सामग्री

Auditor responsibilities, PwC signatures (Claus Lindholm Jacobsen, Mads Melgaard), dated Aarhus 5 March 2025

लेआउट संरचना

Continuation of audit report with PwC signoff and castle star illustration

मुख्य दृश्य तत्व

• •PwC details
• •auditor signatures
• •LEGO star and castle illustration

Back Cover - Legal Information

सामग्री

LEGO A/S corporate details (Billund, CVR 54 56 25 19), design by e-Types, trademark notices

लेआउट संरचना

Purple background with corporate details and trademark disclaimers

मुख्य दृश्य तत्व

• •purple background
• •corporate details
• •trademark text