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It's Nice That - The Lazy Report

47 स्लाइड

The Lazy Report - A defence of laziness and rest as catalysts for creativity in the creative industry

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त्वरित नेविगेशन

टैग

Creativity
Laziness
Burnout
Work-life balance
Creative industry

स्लाइड साझा करें

विवरण

मुख्य विषय

The Lazy Report - A defence of laziness and rest as catalysts for creativity in the creative industry

मुख्य लाभ

  • •Research-backed insights on why rest and laziness fuel creative output
  • •Survey data from creative professionals on work-life balance and burnout
  • •Essays and interviews with creative founders, artists, and collectives
  • •Actionable tips for incorporating laziness into your working routine
  • •Beautifully illustrated with custom artwork by Dominic Kesterton

लक्षित दर्शक

  • •Creative professionals and designers
  • •Agency founders and creative directors
  • •Freelance artists and illustrators
  • •Team leaders managing creative teams
  • •Anyone interested in work-life balance and productivity culture

उपयोग के मामले

  • •Understanding the lazy movement and quiet quitting trends
  • •Building a case for rest-friendly workplace policies
  • •Inspiring creative teams to embrace downtime
  • •Presenting research on burnout and productivity in creative industries
  • •Facilitating discussions on work culture and employee wellbeing

अद्वितीय मूल्य प्रस्ताव

  • •First Insight Report from It's Nice That's Creative Insights team
  • •Combines industry research with personal essays and artist interviews
  • •Features contributions from Madison Utendahl, bare minimum collective, Raj Jeshang, Caitlyn Murphy, and Hyunmin Ryu
  • •Color-coded chapters with distinctive illustration style using Feijoa typeface by Klim Type Foundry
  • •Data-driven survey results from the It's Nice That creative community

स्लाइड पृष्ठ (47)

प्रत्येक स्लाइड पृष्ठ का विस्तृत दृश्य, लेआउट, मुख्य सामग्री और दृश्य तत्वों सहित।

पृष्ठ 1
title slide

Cover - The Lazy Report

सामग्री

Title page featuring the report name 'The Lazy Report' with the It's Nice That Insights branding

लेआउट संरचना

Centered layout with illustrated couch character (eyes peeking from pink sofa), plant, and lamp on cream background

मुख्य दृश्य तत्व

  • •Pink couch illustration with eyes
  • •Green potted plant
  • •Blue lamp
  • •Feijoa serif typeface
  • •Cream background
पृष्ठ 2
introduction

Introduction

सामग्री

Sets the stage: productivity is seen as key to creative output, but creativity may have more to do with being lazy. The report will investigate laziness, world events' effects on output, and offer advice for a lazier lifestyle.

लेआउट संरचना

Large serif heading with body text in a single-column layout on cream background

मुख्य दृश्य तत्व

  • •Large 'Introduction' heading
  • •Body text paragraphs
  • •Minimal decorative elements
पृष्ठ 3
agenda

Table of Contents

सामग्री

Three chapter overview: What is The Lazy Movement?, Can Laziness Aid Creativity?, Facilitating Laziness

लेआउट संरचना

Three-column grid with illustrated icons above each chapter title on cream background

मुख्य दृश्य तत्व

  • •Person with phone illustration
  • •Cloud and landscape illustration
  • •Person with sunglasses illustration
पृष्ठ 4
chapter opener

What is The Lazy Movement?

सामग्री

Chapter opener exploring how the creative industry is shifting away from hustle culture, with individuals redefining the pace of their creativity

लेआउट संरचना

Split layout - large illustration on left, heading and body text on right, green background

मुख्य दृश्य तत्व

  • •Large pink-faced character with phone
  • •Green background
  • •Bold serif chapter heading
पृष्ठ 5
quote highlight

Quiet Quitters Quote

सामग्री

Highlight statistic: Quiet Quitters make up at least 50% of the US workforce - but are creatives afforded the luxury of sitting back?

लेआउट संरचना

Full-page centered quote on green background

मुख्य दृश्य तत्व

  • •Large centered serif text
  • •Green background
  • •Dramatic typography
पृष्ठ 6
essay

Is the creative industry embracing a lazy frame of mind? by Lucy Bourton

सामग्री

Essay exploring the Frog and Toad Twitter bot as comfort, pandemic-driven reassessment of priorities, and the growing desire to be more lazy

लेआउट संरचना

Multi-column layout with heading, byline, illustration, and body text on green background

मुख्य दृश्य तत्व

  • •Person sleeping on laptop illustration
  • •Three-column text layout
  • •Green background
पृष्ठ 7
research data

The Great Resignation and Quiet Quitting

सामग्री

Research on The Great Resignation, Adobe's Future of Time study, Quiet Quitting trend, Gallup statistics, and the Tang Ping movement in China

लेआउट संरचना

Mixed layout with pull quote, multi-column text, and Adobe attribution on green background

मुख्य दृश्य तत्व

  • •Large pull quote about Covid-19 and time
  • •Adobe attribution
  • •Multi-column body text
पृष्ठ 8
data visualization

Work About Work Statistics

सामग्री

Asana's finding that 23 hours of the 40-hour workweek are lost to menial tasks. Microsoft data on changing work patterns, meeting-free blocks, and vacation time increases

लेआउट संरचना

Pull quote at top, two-column text with illustration in center on green background

मुख्य दृश्य तत्व

  • •Large Asana quote
  • •Person with phone illustration
  • •Statistics and data points
पृष्ठ 9
analysis

Burnout Culture in Creative Industry

सामग्री

Analysis of overwork culture rooted in education, Long Nights questionnaire findings, HeeJae Kim on romanticisation of burnout

लेआउट संरचना

Illustration top-left, three-column text with pull quote bottom-left on green background

मुख्य दृश्य तत्व

  • •Person writing illustration
  • •Large pull quote about impossible timelines
  • •Lucy Bourton attribution
पृष्ठ 10
chapter conclusion

A Rested Mind Will Lead to Our Greatest Creative Work

सामग्री

Conclusion of chapter 1: the need for rest in the creative industry, Frog and Toad closing reference

लेआउट संरचना

Two-column text with large pull quote and illustration on green background

मुख्य दृश्य तत्व

  • •Pull quote about rested mind
  • •Person with remote control illustration
  • •Green background
पृष्ठ 11
quote highlight

Creatives Setting Boundaries Quote

सामग्री

A lazy life is on the horizon: creatives are putting up boundaries, taking holidays and telling their boss the work can wait

लेआउट संरचना

Full-page centered statement on green background

मुख्य दृश्य तत्व

  • •Large centered serif typography
  • •Green background
पृष्ठ 12
survey results

Survey Results - Creative Community Overwhelmed

सामग्री

Survey data: 70% feel overworked since pandemic, 67% find to-do lists longer at end of day, 38% feel best work is in office vs 62% at home, 68% work best setting own structure

लेआउट संरचना

Text introduction top-left, two data sections with bold headings and statistics on green background

मुख्य दृश्य तत्व

  • •Bold percentage statistics
  • •Section headings
  • •Diagonal line decoration
पृष्ठ 13
survey results

Autonomy, Digital Overload, and Cost of Living

सामग्री

Survey findings: 56% push back on last-minute requests, 55% prefer holidays over monetary equivalent, 60% prefer meetings over email, 79% feel screen time too high, 59% prioritize salary

लेआउट संरचना

Three-section layout with bold headings and supporting statistics on green background

मुख्य दृश्य तत्व

  • •Bold section headings
  • •Statistical data points
  • •Diagonal line decorations
पृष्ठ 14
audience feedback

Audience Quotes on Creativity Relationship

सामग्री

Audience descriptions of their relationship with creativity: drained, boxed in, toxic, stuck, lazy, energising and exhausting, squeezed, tumultuous

लेआउट संरचना

Left text block with audience quotes listed on right in table format on green background

मुख्य दृश्य तत्व

  • •Quote list with dividers
  • •Diagonal line decoration
  • •Bold heading text
पृष्ठ 15
conclusion

Conclusion - Chapter 1

सामग्री

Shift in attitude toward creative output is clear. Creatives want autonomy but salary still matters. Leaders need to reconsider the value of laziness.

लेआउट संरचना

Large heading, body text paragraphs, illustration bottom-right on green background

मुख्य दृश्य तत्व

  • •Person with phone looking down illustration
  • •Conclusion heading
  • •Green background
पृष्ठ 16
chapter opener

Can Laziness Aid Creativity? - Chapter Opener

सामग्री

Chapter 2 introduction: exploring whether a lazy approach opens paths for ingenuity. Features essay by Madison Utendahl and interview with bare minimum collective

लेआउट संरचना

Split layout - cloud and landscape illustration on left, heading and body text on right, pink/lavender background

मुख्य दृश्य तत्व

  • •Clouds illustration
  • •Black and blue landscape figure
  • •Lavender/pink background
पृष्ठ 17
quote highlight

Creative Genius Quote - Madison Utendahl

सामग्री

Creative genius is often only a few lazy days away - Madison Utendahl

लेआउट संरचना

Full-page centered quote on lavender background

मुख्य दृश्य तत्व

  • •Large centered serif quote
  • •Lavender background
पृष्ठ 18
essay

Laziness is a Lost Art - Essay by Madison Utendahl

सामग्री

Personal essay about therapy session that reframed laziness as rest, recovery and self-respect. Introduction to Utendahl Creative's anti-burnout philosophy

लेआउट संरचना

Large heading with byline, bio section, illustration, and essay text on lavender background

मुख्य दृश्य तत्व

  • •Person sleeping on laptop illustration
  • •Multi-column text
  • •Lavender background
पृष्ठ 19
essay continuation

What is Laziness? - Madison Utendahl Essay Continued

सामग्री

Deconstructing laziness as societal construct, challenging productivity-based worth, referencing Picasso's prolific output vs quality argument

लेआउट संरचना

Bold heading, body text, large pull quote, illustration on lavender background

मुख्य दृश्य तत्व

  • •Pull quote about therapist's journey
  • •Person with remote illustration
  • •Multi-column layout
पृष्ठ 20
research and practice

Laziness Redefined - Boredom as Catalyst

सामग्री

John Eastwood's psychology of boredom research, Alex Soojung-Kim Pang's Rest philosophy, Utendahl Creative's pro-lazy policies (no meetings before 12PM Monday, five-week closure)

लेआउट संरचना

Two sections with bold headings, pull quote, clouds illustration on lavender background

मुख्य दृश्य तत्व

  • •Pull quote about journey to laziness
  • •Cloud illustrations
  • •Person resting illustration
पृष्ठ 21
essay conclusion

Lazy Creatives Unite - Madison Utendahl Conclusion

सामग्री

Laziness is a mood that is impermanent and permissible. Encouragement to celebrate stillness rather than shame it.

लेआउट संरचना

Bold heading, body text, large pull quote, illustration on lavender background

मुख्य दृश्य तत्व

  • •Pull quote about laziness as fleeting emotion
  • •Person with phone illustration
पृष्ठ 22
interview introduction

Q&A - Interview with bare minimum collective

सामग्री

Introduction to bare minimum collective at ICA London. Group of friends from Cambridge who believe in doing nothing or as little as required.

लेआउट संरचना

Large heading, introduction text, decorative line on lavender background

मुख्य दृश्य तत्व

  • •Bold Q&A heading
  • •Decorative curved line
  • •Lavender background
पृष्ठ 23
interview Q&A

bare minimum collective - Interdependency and Laziness

सामग्री

Vera Chapiro and Christie Costello discuss temperament, queerness, interdependency, mutual care, and daily support structures

लेआउट संरचना

Pull quote at top, Q&A format with three columns on lavender background

मुख्य दृश्य तत्व

  • •Large pull quote about state abandonment
  • •Q&A format with bold questions
पृष्ठ 24
interview Q&A

bare minimum collective - Definition of Laziness

सामग्री

Christie defines laziness as refusal to engage in work in the service of capital. Discussion of work as fetishisation and the politics of refusal.

लेआउट संरचना

Large pull quote at top, three-column Q&A text on lavender background

मुख्य दृश्य तत्व

  • •Pull quote about fetishisation of work
  • •Christie Costello attribution
  • •Diagonal line decoration
पृष्ठ 25
interview Q&A

bare minimum collective - Productivity and Labour

सामग्री

Discussion of guilt, overworking culture in academia, precarious employment, and the structure of the labour market

लेआउट संरचना

Pull quote at top, multi-column Q&A format on lavender background

मुख्य दृश्य तत्व

  • •Pull quote about productivity shaping people
  • •Vera Chapiro attribution
पृष्ठ 26
interview Q&A

bare minimum collective - Against Wage Labour

सामग्री

Against work in service of capital but not against work in service of each other. Discussion of being perceived as frivolous but having serious commitments.

लेआउट संरचना

Large pull quote at top, three-column text with Q&A on lavender background

मुख्य दृश्य तत्व

  • •Pull quote about wage labour
  • •Christie Costello attribution
  • •Diagonal line decoration
पृष्ठ 27
interview conclusion

bare minimum collective - Guilt and Communal Life

सामग्री

Advice for adopting bare minimum ethos: find people to live in solidarity with. Communal life as one of the big answers.

लेआउट संरचना

Pull quote at top, multi-column Q&A closing on lavender background

मुख्य दृश्य तत्व

  • •Pull quote about guilt and separation
  • •Christie Costello attribution
पृष्ठ 28
chapter conclusion

Conclusion - Can Laziness Aid Creativity?

सामग्री

Chapter 2 conclusion: adopting a lazy approach requires evaluating your relationship with work. Simple everyday steps can implement lazy routines.

लेआउट संरचना

Large heading, body text, cloud and landscape illustration on lavender background

मुख्य दृश्य तत्व

  • •Conclusion heading
  • •Cloud illustrations
  • •Landscape figure illustration
पृष्ठ 29
chapter opener

Facilitating Laziness - Chapter 3 Opener

सामग्री

Chapter 3 introduction: practical advice from creative freelancers and three top lazy tips for your working week

लेआउट संरचना

Split layout - person with sleep mask illustration on left, heading and body text on right, blue background

मुख्य दृश्य तत्व

  • •Person with pink sleep mask and green pillow
  • •Blue background
  • •Bold heading
पृष्ठ 30
quote highlight

Caitlyn Murphy Quote

सामग्री

Living life away from art is integral to making art, in my opinion. - Caitlyn Murphy

लेआउट संरचना

Full-page centered quote on blue background

मुख्य दृश्य तत्व

  • •Large centered serif italic quote
  • •Blue background
पृष्ठ 31
interview introduction

Q&A - Raj Jeshang Introduction

सामग्री

New York-based visual storyteller who captures mundane moments through animations, illustrations and linocut artworks. His work evokes visual calm.

लेआउट संरचना

Introduction text right, Q&A heading center-left, decorative line on blue background

मुख्य दृश्य तत्व

  • •Q&A heading with name
  • •Decorative curved line
  • •Blue background
पृष्ठ 32
interview Q&A

Raj Jeshang - Calm Work and Creative Struggle

सामग्री

Discusses creating calming work, the challenge of deciding look and feel before animating, and the importance of stepping away from frustrating projects

लेआउट संरचना

Pull quote at top, Q&A format below on blue background

मुख्य दृश्य तत्व

  • •Pull quote about struggle and exhaustion
  • •Q&A format
  • •Diagonal line decoration
पृष्ठ 33
interview Q&A

Raj Jeshang - Boredom and Daydreaming

सामग्री

Being bored leads to daydreaming and free association. Downtime is where most ideas are generated. Now actively guards his downtime.

लेआउट संरचना

Pull quote at top, Q&A text in multiple columns on blue background

मुख्य दृश्य तत्व

  • •Pull quote about boredom and daydreaming
  • •Multi-column text layout
पृष्ठ 34
interview introduction

Q&A - Caitlyn Murphy Introduction

सामग्री

Toronto-based painter working with gouache on watercolour paper, depicting incidental scenes from city walks. Psychogeography concept in her practice.

लेआउट संरचना

Introduction text right, Q&A heading center-left, decorative line on blue background

मुख्य दृश्य तत्व

  • •Q&A heading with name
  • •Decorative curved line
  • •Blue background
पृष्ठ 35
interview Q&A

Caitlyn Murphy - Laziness and Colour

सामग्री

Self-described lazy person who fights it with deadlines. Values colour as most important element. Creates reflexive, serene art using subdued palettes.

लेआउट संरचना

Pull quote at top, multi-column Q&A on blue background

मुख्य दृश्य तत्व

  • •Pull quote about leaving hardest part until last
  • •Diagonal line decoration
पृष्ठ 36
interview Q&A

Caitlyn Murphy - Rest is Vital for Ideas

सामग्री

Without rest, cannot generate new ideas or energy. Movies, cooking, and reading help. Living life away from art is integral to making art.

लेआउट संरचना

Pull quote at top, two-column Q&A on blue background

मुख्य दृश्य तत्व

  • •Pull quote about rest and new ideas
  • •Caitlyn Murphy attribution
पृष्ठ 37
interview introduction

Q&A - Hyunmin Ryu Introduction

सामग्री

South Korean contemporary photographer who uses boredom as inspiration, collaborating with nephew Kim Sae-hyun to document joyful moments of childhood idleness.

लेआउट संरचना

Introduction text right, Q&A heading center-left, decorative line on blue background

मुख्य दृश्य तत्व

  • •Q&A heading with name
  • •Decorative curved line
  • •Blue background
पृष्ठ 38
interview Q&A

Hyunmin Ryu - Boredom, Ideas, and Laziness

सामग्री

Boredom gives space for miscellaneous thoughts that become work ideas. Time to be lazy frees him from productivity-focused world. Wants to disturb viewer's thinking.

लेआउट संरचना

Pull quote at top, three-column Q&A on blue background

मुख्य दृश्य तत्व

  • •Pull quote about laziness freeing from productivity
  • •Hyunmin Ryu attribution
पृष्ठ 39
quote highlight

Saying No Quote - WeTransfer

सामग्री

For ever-busy creatives, learning how to say no is the top underrated skill they want to master - WeTransfer 2023 Ideas Report

लेआउट संरचना

Full-page centered quote on blue background

मुख्य दृश्य तत्व

  • •Large centered serif text
  • •Blue background
  • •WeTransfer attribution
पृष्ठ 40
actionable tip

Lazy Tip #1 - Learn How to Say No

सामग्री

Time is short in creative industries. Learning to say no protects time for idea generation and laziness. Includes list of polite deflection phrases.

लेआउट संरचना

Heading with tip number, illustration, body text, and list of phrases on blue background

मुख्य दृश्य तत्व

  • •Person with remote illustration
  • •List of 'saying no' phrases
  • •Tip number label
पृष्ठ 41
actionable tip

Lazy Tip #2 - Be High Maintenance

सामग्री

Adopt high maintenance approach to be low maintenance daily. Use the Eisenhower Matrix: Do First, Schedule, Delegate, Don't Do.

लेआउट संरचना

Heading with tip number, illustration, body text, Eisenhower Matrix on blue background

मुख्य दृश्य तत्व

  • •Person sleeping on laptop illustration
  • •Eisenhower Matrix framework
  • •Four-category system
पृष्ठ 42
actionable tip

Lazy Tip #3 - Pick the Optimum Time to Be Lazy

सामग्री

Strategic laziness: adopt a lazier mentality when starting new roles to set sustainable expectations. Rest as part of professional development.

लेआउट संरचना

Heading with tip number, illustration, body text on blue background

मुख्य दृश्य तत्व

  • •Person napping illustration
  • •Tip number label
  • •Blue background
पृष्ठ 43
conclusion

Final Conclusion

सामग्री

Redefining laziness as a mentality encouraging reflection. Contributors demonstrate laziness is healthy. Managers should consider its value. Defocusing may be the key to focusing.

लेआउट संरचना

Large heading, body text, illustration bottom-right on blue background

मुख्य दृश्य तत्व

  • •Conclusion heading
  • •Person with sleep mask and green background illustration
पृष्ठ 44
credits

Colophon and Credits

सामग्री

Credits: Editor Lucy Bourton, Researcher Liz Gorny, Art Director Will Knight, Illustrator Dominic Kesterton, Designer Giulia Saporito, Project Manager Sophie Davies. Typeface: Feijoa by Klim Type Foundry.

लेआउट संरचना

Two-column layout with credits list and acknowledgements on cream background

मुख्य दृश्य तत्व

  • •Team credits grid
  • •Colophon text
  • •Cream background
पृष्ठ 45
appendix

Appendix - References

सामग्री

Source references: Adobe Future of Time, Asana Anatomy of Work, Microsoft 2022 Work Trend Index, Gallup Quiet Quitting, NYT Tang Ping, Futuress Long Nights, It's Nice That burnout article, WeTransfer Ideas Report

लेआउट संरचना

Reference list with page numbers and source names on cream background

मुख्य दृश्य तत्व

  • •Structured reference list
  • •Source attributions with page numbers
पृष्ठ 46
back cover

Back Cover

सामग्री

Closing page with It's Nice That Insights branding

लेआउट संरचना

Centered minimal layout with small couch logo on cream background

मुख्य दृश्य तत्व

  • •Small couch character logo
  • •It's Nice That Insights branding
  • •Cream background
पृष्ठ 47
end page

Blank End Page

सामग्री

Empty end page

लेआउट संरचना

Blank cream page

मुख्य दृश्य तत्व

  • •Cream background

अक्सर पूछे जाने वाले प्रश्न

इस स्लाइड और अंतर्निहित प्रस्तुति सामग्री के बारे में सामान्य प्रश्न।

What is The Lazy Report about?

The Lazy Report is the first Insight Report from It's Nice That, exploring how laziness and rest can be catalysts for creativity in the creative industry. It combines research, survey data, personal essays, and artist interviews to make the case that a rested mind leads to better creative work.

Who created The Lazy Report?

The report was developed by It's Nice That's Creative Insights team, edited by Lucy Bourton, with art direction by Will Knight, illustrations by Dominic Kesterton, design by Giulia Saporito, and research by Liz Gorny.

What topics does the report cover?

The report covers three main areas: What is The Lazy Movement (examining quiet quitting, The Great Resignation, and shifting work attitudes), Can Laziness Aid Creativity (featuring an essay by Madison Utendahl and interview with bare minimum collective), and Facilitating Laziness (interviews with artists Raj Jeshang, Caitlyn Murphy, and Hyunmin Ryu, plus three actionable lazy tips).

What survey findings are included in the report?

Key findings include: 70% of creative professionals feel overworked since the pandemic, 62% prefer working from home, 67% find their to-do lists longer at end of day, 56% would push back on last-minute boss requests, and 79% feel their screen time is too high.

Who are the featured contributors?

Contributors include Madison Utendahl (founder of Utendahl Creative), Vera Chapiro and Christie Costello from the bare minimum collective, visual storyteller Raj Jeshang, painter Caitlyn Murphy, and photographer Hyunmin Ryu.

What are the three lazy tips from the report?

The three tips are: 1) Learn how to say no - protect your time with polite deflection phrases, 2) Be high maintenance - use the Eisenhower Matrix to eliminate unnecessary tasks, and 3) Pick the optimum time to be lazy - set sustainable expectations especially when starting new roles.

Is this report useful for creative team managers?

Yes, the report provides research-backed evidence that rest and laziness can improve creative output. It includes practical examples like Utendahl Creative's five-week office closure policy and no-meetings-before-noon rule, offering inspiration for managers looking to implement rest-friendly workplace policies.

What design style does the report use?

The report features a distinctive color-coded chapter system (cream for intro/outro, green for Chapter 1, lavender/pink for Chapter 2, blue for Chapter 3), custom black-and-white illustrations by Dominic Kesterton with colored accents, and the Feijoa serif typeface by Klim Type Foundry throughout.

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