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PORSCHE 2025 Q3 PPT: Investor Deck, Press and Analyst

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Porsche AG Q3 2025 Investor Update & Strategic Realignment

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Porsche AG
Investor Relations
Q3 2025
Automotive Strategy
Luxury Vehicles

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Description

Sujet principal

Porsche AG Q3 2025 Investor Update & Strategic Realignment

Avantages clés

  • •Detailed overview of Porsche's strategic shift to extend ICE and PHEV lifecycles into the 2030s
  • •Financial analysis of Q3 2025 results, including the impact of extraordinary one-off expenses
  • •Insights into the 'Sonderwunsch' (Special Request) program and high-end individualization strategy
  • •Market performance breakdown comparing North America, Europe, and China
  • •Previews of upcoming product launches including the Cayenne BEV, 718 BEV, and 911 Spirit 70

Public cible

  • •Institutional and Private Investors
  • •Financial Analysts
  • •Automotive Industry Journalists
  • •Corporate Strategy Professionals
  • •Porsche Stakeholders and Partners

Cas d'utilisation

  • •Quarterly financial performance review
  • •Analysis of luxury automotive market trends
  • •Strategic planning for automotive electrification transitions
  • •Assessment of geopolitical impacts (tariffs) on global supply chains
  • •Brand equity and customer loyalty studies

Propositions de valeur uniques

  • •Transparent breakdown of a €3.2bn extraordinary expense impact on operating profit
  • •Exclusive data on 'Sonderwunsch' wait times (up to 8 years for One-Offs)
  • •Concrete roadmap for balancing combustion and electric drivetrains amidst slowing BEV adoption
  • •Specifics on the restructuring of the Chinese market footprint

Pages de diapositives (58)

Vue détaillée de chaque page de diapositive, incluant la mise en page, le contenu clé et les éléments visuels.

Page 1
Title Slide

Title Slide

Contenu

Porsche Press & Analyst Call Q3 2025 title card with date (October 24, Stuttgart) and logo.

Structure de la mise en page

Minimalist black background with high-contrast white typography and Porsche crest outline.

Éléments visuels clés

  • •Porsche Crest outline
  • •Large typography
  • •Date and Location
Page 2
Legal/Disclaimer

Disclaimer

Contenu

Standard legal disclaimer regarding forward-looking statements, risks, and uncertainties.

Structure de la mise en page

Text-heavy legal slide.

Éléments visuels clés

  • •Heading
  • •Block text
Page 3
Brand Overview

Brand Pillars

Contenu

Overview of brand attributes: Iconic Brand, Resilient Performance, Sustainable Luxury, Performance Culture.

Structure de la mise en page

Grid layout with four quadrants featuring imagery and keywords.

Éléments visuels clés

  • •911 Turbo S image
  • •Key brand pillars text
Page 4
Market Position

Customer & Brand Foundation

Contenu

Highlighting strong customer base, unique community, and exceptional loyalty alongside desirable products.

Structure de la mise en page

Vertical split with imagery of customers/events and associated text overlays.

Éléments visuels clés

  • •Community event photos
  • •Overlay text emphasizing loyalty
Page 5
Product Portfolio

Porsche Product Lineup

Contenu

Visual lineup of the current vehicle portfolio (Macan, Taycan, 718, Cayenne, Panamera, 911) labeled as 'NEW'.

Structure de la mise en page

Horizontal panoramic image of all car models.

Éléments visuels clés

  • •Vehicle lineup photography
  • •Model names
Page 6
Regional Performance

North America Performance

Contenu

Delivery statistics for North America (up 4.8%) and J.D. Power award recognition.

Structure de la mise en page

Data points on left, awards graphics on right.

Éléments visuels clés

  • •Delivery numbers comparison
  • •J.D. Power badge
Page 7
Data Visualization

BEV/PHEV Market Performance

Contenu

Comparison of Porsche's BEV/PHEV share against the total automotive market, showing significantly higher electrification rates.

Structure de la mise en page

Bar charts comparing market averages vs. Porsche performance.

Éléments visuels clés

  • •Percentage bar charts
  • •Comparative data
Page 8
Data Visualization

Macan and Taycan Europe Performance

Contenu

Market share data for Macan and Taycan in Europe, highlighting electrification success (57% BEV/PHEV share).

Structure de la mise en page

Donut charts displaying segment shares.

Éléments visuels clés

  • •Donut charts
  • •Percentage statistics
Page 9
Strategy

Strategy 2030 Adaptation

Contenu

Strategic pivot responding to 'New Situation' (BEV adoption, Geopolitics, Supply Chain).

Structure de la mise en page

Flowchart style connecting external factors to strategy pillars.

Éléments visuels clés

  • •Container ship image
  • •Charging station image
  • •Strategic pillars diagram
Page 10
Strategic Plan

Financial Resilience Measures

Contenu

Overview of strategic realignment regarding China, Product Portfolio, and structural costs to ensure long-term resilience.

Structure de la mise en page

Two-column layout: Environment factors vs. Strategic Reaction.

Éléments visuels clés

  • •China flag icon
  • •US flag icon
  • •Battery icon
Page 11
Market Analysis

Market Expectation Adjustment

Contenu

Visual representation of the gap between previous BEV planning and current market expectations.

Structure de la mise en page

Abstract graphical representation of diverging paths/expectations.

Éléments visuels clés

  • •Diverging line graphics
  • •12.7% metric
Page 12
Product Strategy

Drivetrain Strategy

Contenu

Announcement of balanced offering (ICE, PHEV, BEV) well into the 2030s.

Structure de la mise en page

Split image showing internal mechanics vs. exterior design.

Éléments visuels clés

  • •Split vehicle image (Half X-ray/Half Real)
  • •Text overlay
Page 13
Roadmap

Product Strategy Roadmap

Contenu

Four-point plan: Strengthening Brand Core, Higher Flexibility ICE/PHEV, Successful BEV entry, Future BEV portfolio.

Structure de la mise en page

Numbered list with timeline implications.

Éléments visuels clés

  • •Model silhouettes
  • •Numbered strategic points
Page 14
Brand Imagery

Brand Core Strength

Contenu

Visual of the 911 Dakar emphasizing heritage and brand strength.

Structure de la mise en page

Full-bleed image with overlaid text.

Éléments visuels clés

  • •911 Dakar photo
  • •Fuel consumption disclaimer
Page 15
Marketing/Brand

Holistic Brand Experience

Contenu

Statement: 'It's not what you buy, it's what you buy into.'

Structure de la mise en page

Conceptual graphic with an infinity loop track and Porsche crest.

Éléments visuels clés

  • •Infinity loop track render
  • •Porsche Crest
Page 16
Strategy

HALO Strategy

Contenu

Categories of brand core strengthening: Ultimate Performance, Cosmopolitan Design, Outdoor/Adventure, Heritage.

Structure de la mise en page

Grid of four images representing different lifestyle segments.

Éléments visuels clés

  • •Lifestyle photography
  • •Segment labels
Page 17
Product Launch

Product Reveal: Spirit 70

Contenu

Introduction of the 911 Spirit 70 limited edition model (1,500 examples).

Structure de la mise en page

Event photo of the car reveal.

Éléments visuels clés

  • •Car reveal photo
  • •Pricing and quantity text
Page 18
Product Specs

911 Turbo S Highlights

Contenu

Performance specs of the new 911 Turbo S (T-Hybrid): 711 PS, 0-200 km/h in 8.5s.

Structure de la mise en page

Car image with surrounding data points.

Éléments visuels clés

  • •911 Turbo S image
  • •Performance metrics
Page 19
Brand Strategy

Desirability & Individualization

Contenu

Focus on 'Elevating Individualization Experience' and special editions.

Structure de la mise en page

Collage of lifestyle and detail shots.

Éléments visuels clés

  • •Lifestyle photography
  • •Spirit 70 badge close-up
Page 20
Data/Operations

Sonderwunsch Demand

Contenu

Wait times for special request products (One-offs: ~8 years, Restoration: ~2 years).

Structure de la mise en page

List of services with associated wait times alongside vehicle images.

Éléments visuels clés

  • •Custom vehicle images
  • •Timeline metrics
Page 21
Strategy Roadmap

Individualization Strategy Evolution

Contenu

Roadmap moving from 'Scaling' to 'Full Potential' in individualization and classic services.

Structure de la mise en page

Timeline/Step chart (1.0, 2.0, 3.0).

Éléments visuels clés

  • •Sonderwunsch logo
  • •Exclusive Manufaktur logo
Page 22
Operations/Facilities

Home of Individualization

Contenu

Visuals of the facilities dedicated to individualization and classic restoration.

Structure de la mise en page

Photos of factory/workshop buildings.

Éléments visuels clés

  • •Building photography
Page 23
Product Action

Higher Flexibility ICE/PHEV

Contenu

Visual of 911 GT3 RS on track, symbolizing the commitment to combustion engines.

Structure de la mise en page

Action shot of vehicles on a racetrack.

Éléments visuels clés

  • •911 GT3 RS on track
Page 24
Product Portfolio

ICE and PHEV Updates

Contenu

New models: 911 GTS, Panamera GTS, Cayenne GTS.

Structure de la mise en page

Three vehicle front-view images arranged horizontally.

Éléments visuels clés

  • •Vehicle front-ends
  • •Model names
Page 25
Roadmap

Future ICE/PHEV Offerings

Contenu

Roadmap additions: New B-SUV, Top ICE derivatives for 718, New D-SUV.

Structure de la mise en page

Silhouette graphics of future models.

Éléments visuels clés

  • •Car silhouettes under covers
Page 26
Product Portfolio

Luxury BEV Race

Contenu

Lineup of electric vehicles: Taycan (2019) and Macan BEV (2024).

Structure de la mise en page

Group shot of electric models under a bridge.

Éléments visuels clés

  • •EV lineup photo
  • •Launch years
Page 27
Future Product

New BEV Product Highlights

Contenu

Teaser for upcoming Cayenne BEV and 718 BEV.

Structure de la mise en page

Two car silhouettes under covers.

Éléments visuels clés

  • •Covered vehicle graphics
  • •Model names
Page 28
Tech Specs

Cayenne BEV Tech Highlights

Contenu

Technical specs for Cayenne BEV: 400 kW charging, >600km range, >1000 PS.

Structure de la mise en page

Side profile of camouflaged prototype with overlaid specs.

Éléments visuels clés

  • •Camouflaged prototype image
  • •Performance statistics
Page 29
Technology Innovation

Porsche Wireless Charging

Contenu

Introduction of wireless charging technology for future BEVs.

Structure de la mise en page

Graphic of a charging pad and vehicle wheel.

Éléments visuels clés

  • •Charging pad render
  • •Feature list
Page 30
Technology Strategy

In-Car Tech Update

Contenu

Strategy for AI, OTA capabilities, and China-specific infotainment.

Structure de la mise en page

Text listing three key tech pillars.

Éléments visuels clés

  • •Text blocks
Page 31
Product Strategy

Portfolio Flexibility

Contenu

Overview of Sports Cars, Limousines, and SUVs with flexible drivetrain options.

Structure de la mise en page

Categorized columns for vehicle types.

Éléments visuels clés

  • •Category headers
Page 32
Corporate Strategy

Strategic Performance Program

Contenu

Six areas of action to target profit contributions, including personnel costs and China rightsizing.

Structure de la mise en page

Text and icon layout explaining the program.

Éléments visuels clés

  • •Bullet points
  • •Icons
Page 33
HR/Operations

Personnel Cost Measures

Contenu

Immediate measures for socially responsible staff reductions.

Structure de la mise en page

Three pillars: Structure, Quantity, Costs.

Éléments visuels clés

  • •Pillar graphics
Page 34
HR Strategy

Corporate Structure Optimization

Contenu

Details on restrictive hiring and phased retirement programs (Sonder-ATZ).

Structure de la mise en page

Timeline/Trend graph showing demographic utilization.

Éléments visuels clés

  • •Trend graph
  • •Action points
Page 35
Regional Strategy

China Strategy Focus

Contenu

Three focus areas: Product & Services, Customer & Brand, Organization & Efficiency.

Structure de la mise en page

Three-column text layout.

Éléments visuels clés

  • •Strategy headers
Page 36
Data/Restructuring

China Footprint Recalibration

Contenu

Reduction of Point of Sales (POS) and internal reorganization numbers.

Structure de la mise en page

Data charts showing reduction in numbers from 2024 to 2025/26.

Éléments visuels clés

  • •Comparison numbers
  • •Timelines
Page 37
Executive Summary

Q3 2025 Key Developments

Contenu

Summary of strategic rescaling, extraordinary expenses (€3.1bn total), and product highlights.

Structure de la mise en page

Text-heavy summary slide.

Éléments visuels clés

  • •Key message blocks
Page 38
Financial KPIs

Financial Performance Overview (1/2)

Contenu

Group sales revenue down 6%, Operating profit down 99% (due to one-offs).

Structure de la mise en page

KPI grid with arrow indicators.

Éléments visuels clés

  • •KPI boxes
  • •Trend arrows
Page 39
Financial KPIs

Financial Performance Overview (2/2)

Contenu

Automotive operating profit and liquidity metrics.

Structure de la mise en page

KPI grid continuation.

Éléments visuels clés

  • •KPI boxes
  • •Trend arrows
Page 40
Financial Analysis

Group Results YTD Q3

Contenu

Revenue and Operating Profit bridge. Profit heavily impacted by €3.2bn extraordinary expenses.

Structure de la mise en page

Bar charts comparing 2024 vs 2025.

Éléments visuels clés

  • •Comparison charts
  • •Explanation text
Page 41
Financial Bridge

Operating Profit Development Bridge

Contenu

Waterfall chart showing how strategic realignment expenses reduced EBIT.

Structure de la mise en page

Waterfall chart.

Éléments visuels clés

  • •Waterfall graphic
  • •Cost buckets
Page 42
Sales Data

Automotive Sales & Deliveries

Contenu

Revenue per delivery is up, but total volume is down.

Structure de la mise en page

Side-by-side comparison charts.

Éléments visuels clés

  • •Bar charts
  • •Percentage changes
Page 43
Sales Data

Deliveries by Model

Contenu

Macan sales up 18% (electric ramp-up), 911 and 718 down due to transitions.

Structure de la mise en page

Bar chart comparisons by model line.

Éléments visuels clés

  • •Horizontal bar charts
Page 44
Regional Analysis

Deliveries by Region

Contenu

North America remains largest market; China share shrinking.

Structure de la mise en page

Donut charts comparing regional distribution.

Éléments visuels clés

  • •Donut charts
  • •Regional data
Page 45
Financial Metrics

Deep Dive on Vehicle Sales

Contenu

Revenue per vehicle sold increased to €120k.

Structure de la mise en page

Data table and KPI highlight.

Éléments visuels clés

  • •KPI highlight
  • •Regional table
Page 46
Financial Analysis

Automotive Operating Profit

Contenu

Detailed breakdown of the drop in automotive profit margins.

Structure de la mise en page

Comparison chart.

Éléments visuels clés

  • •Bar chart
  • •Margin metrics
Page 47
Financial Services

Financial Services Profit

Contenu

Financial services profit increased to €0.24bn.

Structure de la mise en page

KPI comparison.

Éléments visuels clés

  • •KPI display
Page 48
Cash Flow

Net Cash Flow and Liquidity

Contenu

Net cash flow at €1.2bn, liquidity down due to dividends.

Structure de la mise en page

Comparison charts.

Éléments visuels clés

  • •Bar charts
Page 49
Financial Outlook

Group Return on Sales Outlook

Contenu

Bridge showing adjustment of outlook from 14% down to ~2% due to tariffs and realignment.

Structure de la mise en page

Waterfall/Bridge chart.

Éléments visuels clés

  • •Waterfall chart
Page 50
Forecast

Adjusted Financial Outlook 2025

Contenu

Detailed table of adjusted forecasts for Revenue, RoS, and Margins.

Structure de la mise en page

Data table comparing 2024 actuals to 2025 outlook.

Éléments visuels clés

  • •Data table
Page 51
Corporate Governance

Capital Allocation Policy

Contenu

Policies on Dividends, Capex, Ventures, Pensions, and Liquidity.

Structure de la mise en page

List of policy points.

Éléments visuels clés

  • •Text blocks
Page 52
Conclusion

Key Takeaways

Contenu

Summary: Solid cash flow, recovery expected in 2026, balanced drivetrain from 2028.

Structure de la mise en page

Summary text.

Éléments visuels clés

  • •Bullet points
Page 53
Announcement

IR Website Relaunch

Contenu

Announcement of new investor relations website design.

Structure de la mise en page

Screenshot of website on laptop/mobile.

Éléments visuels clés

  • •Device mockups
Page 54
Closing

Closing Quote

Contenu

Ferry Porsche quote regarding building dreams.

Structure de la mise en page

Quote on simple background.

Éléments visuels clés

  • •Quote text
Page 55
Appendix/Data

Appendix: Income Statement

Contenu

Condensed Consolidated Income Statement data.

Structure de la mise en page

Financial table.

Éléments visuels clés

  • •Table
Page 56
Appendix/Data

Appendix: R&D

Contenu

Research & Development cost breakdown.

Structure de la mise en page

Financial table.

Éléments visuels clés

  • •Table
Page 57
Appendix/Data

Appendix: Balance Sheet (Assets)

Contenu

Statement of Financial Position - Assets.

Structure de la mise en page

Financial table.

Éléments visuels clés

  • •Table
Page 58
Appendix/Data

Appendix: Balance Sheet (Equity/Liabilities)

Contenu

Statement of Financial Position - Equity and Liabilities.

Structure de la mise en page

Financial table.

Éléments visuels clés

  • •Table

Questions fréquemment posées

Questions courantes sur cette diapositive et le contenu de présentation sous-jacent.

Why has Porsche's operating profit dropped so drastically in Q3 2025?

The drop of nearly 99% in operating profit is primarily due to extraordinary one-off expenses totaling approximately €3.1 billion. These costs are associated with the strategic realignment of the product portfolio, battery-related activities, and provisions for US tariffs.

What is Porsche's new product strategy regarding electric vehicles vs. combustion engines?

Porsche has adapted its strategy to extend the lifecycle of ICE (Internal Combustion Engine) and PHEV (Plug-in Hybrid) models well into the 2030s. This is in response to a slower-than-anticipated global transition to BEVs (Battery Electric Vehicles), providing greater flexibility alongside their electric lineup.

How long are the wait times for Porsche's 'Sonderwunsch' (Special Request) cars?

The demand for high-end individualization is very strong. Currently, the wait time for 'One-Off' models is approximately 8 years, while factory 'Re-Commission' projects take about 2 years.

What is the status of the Chinese market for Porsche?

The Chinese market remains challenging, particularly in the luxury segment where there is a shift toward value-oriented sales. Porsche is responding by rightsizing its organization and recalibrating its dealer network, which includes reducing the number of Point of Sales locations.

What are the key specs for the upcoming electric Cayenne?

The upcoming Cayenne BEV is highlighted to feature 400 kW DC charging, a range of over 600 km (WLTP), and a power output exceeding 735 kW (over 1000 PS).

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