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Google 2025 Research Report PPT - AI Works

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AI Works - A People-First Skills Pilot Exploring AI Adoption in the UK Workplace

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AI adoption
Workplace training
Skills development
UK productivity
Google research

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설명

주요 주제

AI Works - A People-First Skills Pilot Exploring AI Adoption in the UK Workplace

주요 이점

  • •Demonstrates how targeted AI training can double or triple workplace AI adoption rates
  • •Proves AI training delivers 10:1 return on investment through productivity gains
  • •Shows workers can save equivalent of 122+ hours annually using AI tools
  • •Addresses AI adoption gaps among women and older workers (55+)
  • •Provides evidence-based recommendations for national AI skills policy
  • •Demonstrates that just 2.5-5 hours of training creates lasting behavioral change
  • •Shows AI tools are accessible and easy to use, contrary to common perceptions

대상 청중

  • •UK policymakers and government officials developing AI strategy
  • •Business leaders and HR professionals implementing AI workplace training
  • •Education administrators and teachers seeking to reduce administrative burden
  • •Trade union leaders supporting members through technological change
  • •Small and medium business owners looking to boost productivity
  • •Skills England and workforce development organizations
  • •Corporate training and L&D professionals
  • •Researchers studying technology adoption and workplace transformation

사용 사례

  • •Designing national AI skills training programs and policy frameworks
  • •Developing sector-specific AI training curricula for education, unions, and SMBs
  • •Building business cases for AI training investment (10:1 ROI demonstrated)
  • •Creating inclusive technology adoption strategies that close demographic gaps
  • •Benchmarking current AI adoption rates and identifying training barriers
  • •Establishing workplace AI policies and permission frameworks
  • •Supporting teacher retention through administrative workload reduction
  • •Empowering SMBs to compete through accessible AI tools
  • •Guiding union member upskilling during technological transition

고유한 가치 제안

  • •Real-world pilot data from 1,784+ UK workers across three key sectors
  • •Rigorous research methodology combining surveys, focus groups, and 3-month follow-up
  • •Demonstrates AI adoption increased from worker-led experimentation to purposeful integration
  • •Shows women's daily AI usage increased from 18% to 45% after training
  • •Proves workers 55+ tripled their usage through targeted intervention
  • •Documents time savings exceeding modelled estimates by 22%
  • •Provides scalable training models effective in both online and in-person formats
  • •Partnership approach with established organizations (LEO Academy Trust, Lift Schools, Community Union, Enterprise Nation)
  • •Addresses 'permission to prompt' barrier through organizational endorsement

슬라이드 페이지 (68)

레이아웃, 주요 콘텐츠 및 시각적 요소를 포함한 각 슬라이드 페이지의 상세 보기.

페이지 1
Title Slide

Cover Page - AI Works 2025 Research Report

콘텐츠

Title slide featuring the colorful 'AI Works' logo with checkmark, tagline about people-first skills pilot exploring AI adoption in workplace, and Google branding

레이아웃 구조

Clean cover design with large AI Works logo, subtitle text, and Google logo at bottom

주요 시각적 요소

  • •Colorful AI Works logo with gradient letters and checkmark
  • •White background with professional typography
  • •Google logo brand element
페이지 2
Contents/Navigation

Table of Contents

콘텐츠

Comprehensive contents listing with page numbers covering introduction, key findings, executive summary, recommendations, methodology, findings, and three sector pilot deep-dives (Education, Union Members, SMBs)

레이아웃 구조

Two-column layout with green sidebar on left containing contents list and right side featuring video thumbnail and ethical research note

주요 시각적 요소

  • •Green background panel for contents
  • •YouTube video embed showing training session
  • •Public First research partner logo
  • •Numbered page references
페이지 3
Section Divider

Section Divider - Introducing AI Works

콘텐츠

Section introduction page with large '01' number graphic and subtitle describing overview of key findings, research methodology, and policy recommendations

레이아웃 구조

Left side features large colorful '01' number, right side shows black and white photo of workshop participant

주요 시각적 요소

  • •Large gradient '01' number graphic
  • •Documentary-style participant photography
  • •Public First research partner branding
페이지 4
Leadership Message

Forewords from Leadership

콘텐츠

Dual forewords from Rachel Wolf (Public First Founding Partner) and Debbie Weinstein (Google EMEA President) explaining the AI adoption challenge, the £400B economic opportunity, and the emerging adoption gap

레이아웃 구조

Two-column layout with quotes from both leaders, emphasizing the productivity opportunity and need for intentional action

주요 시각적 요소

  • •Pull quotes from both executives
  • •Professional headshots would typically accompany
  • •Clear attribution with titles
페이지 5
Executive Summary Findings

Key Findings Summary

콘텐츠

Seven major findings presented in visual card format covering: AI habits forming easily, upskilling closing adoption gaps, permission to prompt, habit formation leading to experimentation, positive relationship between optimism and use, AI adoption increasing wellbeing, and time savings exceeding estimates

레이아웃 구조

Grid layout with seven finding cards, large callout box highlighting core insight about training effectiveness

주요 시각적 요소

  • •Highlighted text in different colors for emphasis
  • •Large pull quote about AI habits being easy to form
  • •Visual hierarchy with key statistics
페이지 6
Executive Summary

Executive Summary - The Opportunity

콘텐츠

Opens with £400 billion AI economic opportunity for UK, notes that £200B depends on workforce adoption. Details current state: 34% of workers use AI, 66% don't use it, with significant demographic divides

레이아웃 구조

Text-heavy page with bullet points, includes data visualization showing adoption statistics

주요 시각적 요소

  • •Large '01' chapter marker
  • •Black and white documentary photo of male participant
  • •Statistical callouts in colored text
페이지 7
Methodology Overview

AI Works: Accelerating AI Adoption

콘텐츠

Describes the pilot program methodology: working with three key sectors (education, SMBs, trade unions), measuring attitudes before/after 2.5-5 hours training, and following up after three months to measure behavioral change

레이아웃 구조

Text content with embedded photo showing training session with diverse participants at tables

주요 시각적 요소

  • •Documentary photograph of classroom training
  • •Pull quote about 'almost two-thirds of jobs'
  • •Colorful text highlights for emphasis
페이지 8
Results/Impact

Providing AI Training is Effective

콘텐츠

Details training impact: tripled usage among union members, doubled usage among SMBs and teachers. Shows 10:1 ROI compared to 1:2 for Lifetime Skills Guarantee. Highlights demographic transformation with detailed statistics on women and older workers

레이아웃 구조

Two-page spread with large infographic showing 45% statistic and Google event photograph

주요 시각적 요소

  • •Large '45%' statistic in Google colors
  • •Overhead photograph of Google training venue
  • •Multiple participant testimonial quotes
  • •Detailed demographic breakdowns
페이지 9
Impact Analysis

Shifting Perceptions of AI

콘텐츠

Documents attitudinal changes: 80%+ surprised by AI capabilities, 70% discovered new use cases independently, optimism increased 13-22 percentage points across cohorts. Details wellbeing benefits with 122 hours annual time savings

레이아웃 구조

Split page with text on right, large photo portrait on left showing enthusiastic participant

주요 시각적 요소

  • •Large pull quote about 80% being surprised
  • •Participant portrait with genuine smile
  • •Highlighted statistics in colored text
페이지 10
Recommendations

What We Recommend - Supporting Adoption

콘텐츠

Policy recommendations for Industrial Strategy and Skills England, including: businesses need support for AI tools/skills/guidelines, Skills England should create micro-credentials system, modular training recognition needed

레이아웃 구조

Two-page spread with recommendation text on right, engaging training photo on left showing presentation

주요 시각적 요소

  • •Bullet-pointed policy recommendations
  • •Documentary photograph of AI training session
  • •Green accent stripe branding
페이지 11
Recommendations

What We Recommend - Embedding AI in Public Sector

콘텐츠

Recommendations for government: guarantee AI training for all public sector workers, launch larger-scale trial, appoint AI leaders in every department, integrate AI into Civil Service Fast Stream, assess Digital Fast Stream coverage

레이아웃 구조

Continued recommendations section with portrait photo of public sector worker

주요 시각적 요소

  • •Public sector employee portrait
  • •Detailed bullet point recommendations
  • •Pull quote about technological advances
페이지 12
Section Divider

Section Divider - The Opportunity and Challenge

콘텐츠

Introduces section explaining why AI's economic potential remains largely untapped and stakes for UK. Large '02' chapter number with black and white participant photo

레이아웃 구조

Chapter divider with large colorful number graphic and documentary photography

주요 시각적 요소

  • •Large gradient '02' number
  • •Participant portrait in black and white
  • •Section title and subtitle typography
페이지 13
Context/Background

AI as Once-in-a-Generation Opportunity

콘텐츠

Discusses UK's £400B AI opportunity, technology adoption challenges, productivity lag versus G7, digital divide risks, and notes this is chance to break cycle of slow adoption

레이아웃 구조

Single column text with pull quote callout and reference citations

주요 시각적 요소

  • •Large pull quote about once-in-a-generation chance
  • •Academic-style reference footnotes
  • •Highlighted key statistics
페이지 14
Data Visualization

Demographic Adoption Gap Chart

콘텐츠

Data visualization showing generative AI usage at work by demographics: dramatic gap between men under 35 (highest) and women 55+ (lowest - four times less likely to use AI)

레이아웃 구조

Bar chart with six demographic categories showing percentage who have used generative AI tools at work

주요 시각적 요소

  • •Horizontal bar chart in grayscale
  • •Clear demographic category labels
  • •Source citation for Public First survey
  • •Pull quote about gender/age gap
페이지 15
Data Visualization

Income-Based Adoption Gap

콘텐츠

Second chart showing AI usage strongly correlates with income, rising from 10-20% for lowest earners to 70% for those earning £100K+. Notes that 34% of people use AI at work with high frequency among adopters

레이아웃 구조

Line/area chart showing income brackets and usage percentage, with supporting text

주요 시각적 요소

  • •Graduated bar chart by income level
  • •Income brackets from £10K to £100K+
  • •Clear upward trend visualization
페이지 16
Section Divider

Section Divider - Purpose and Methodology

콘텐츠

Introduces methodology section explaining pilot program design to identify AI adoption barriers and test targeted training. Large '03' chapter number

레이아웃 구조

Split page with large number graphic and documentary photograph of two participants collaborating

주요 시각적 요소

  • •Large colorful '03' number
  • •Black and white photo of collaborative work
  • •Section objectives bullet points
페이지 17
Methodology

How AI Works Was Developed

콘텐츠

Details research approach: expert interviews with 18 stakeholders, hypothesis development for three sectors (education/SMBs/unions), landscape polling of 3,100 workers in August 2024 and March 2025

레이아웃 구조

Timeline/process flow with text boxes and participant photograph

주요 시각적 요소

  • •Process flow diagram
  • •Timeline visualization
  • •Training session photograph
  • •Three sector hypothesis callouts
페이지 18
Project Timeline

AI Works Project Timeline

콘텐츠

Comprehensive timeline from April-March showing: baseline research, sector hypotheses, landscape analysis, pre-training analysis, training delivery (December), post-training research, 3-month impact analysis, and follow-up landscape poll

레이아웃 구조

Horizontal timeline with connected phases, detailed descriptions for each stage

주요 시각적 요소

  • •Horizontal timeline with 8 key phases
  • •Checkmark icon for completion
  • •Training phase highlighted
  • •Detailed methodology descriptions
페이지 19
Training Program Details

Partnerships and Training Design

콘텐츠

Describes partnerships with LEO Academy Trust, Lift Schools, Community union, and Enterprise Nation. Details training structure: 2.5-5 hours bespoke support tailored to each sector's workplace context

레이아웃 구조

Two-column layout with training details and partner information

주요 시각적 요소

  • •Partner organization logos and names
  • •Training program bullet points by sector
  • •Embedded training session photograph
페이지 20
Research Design

Evaluation Approach

콘텐츠

Explains three-phase evaluation: pre-training surveys/focus groups, post-training surveys/focus groups, and 3-month follow-up. Notes varied interventions across cohorts for rich insights, with statistical significance testing

레이아웃 구조

Text description with embedded photograph of engaged training participants

주요 시각적 요소

  • •Documentary photograph showing collaborative learning
  • •Bullet-pointed evaluation phases
  • •Research rigor callouts
페이지 21
Section Divider

Section Divider - Findings and Impact

콘텐츠

Introduces findings section explaining how brief training dramatically increases AI usage with lasting impact on adoption. Large '04' chapter marker

레이아웃 구조

Chapter divider with large colorful number and participant portrait

주요 시각적 요소

  • •Large gradient '04' number
  • •Engaging participant portrait
  • •Section overview text
페이지 22
Key Finding

Most UK Workers Don't See AI as Relevant

콘텐츠

Key finding that perceived relevance is biggest barrier, not capability/complexity. Notes confidence remains high (80%+) but majority see AI as irrelevant to their roles. Dual challenge: can't see applications and gave up after no immediate benefits

레이아웃 구조

Text content with embedded data showing 44% daily usage among those who do use AI

주요 시각적 요소

  • •Highlighted statistics and key insights
  • •Documentary training photograph
  • •Pull quotes from participants
페이지 23
Results Visualization

Training Results - Usage Increase Charts

콘텐츠

Before/after comparison charts showing dramatic increase in anticipated AI usage immediately post-training: shifts from 'never' category to multiple-times-daily category across all cohorts

레이아웃 구조

Stacked bar charts comparing 'Before taking training' with 'Anticipated future usage' with color-coded frequency categories

주요 시각적 요소

  • •Stacked bar chart with 8 frequency categories
  • •Clear visual shift from low to high usage
  • •Source citation
  • •Supporting testimonial quote
페이지 24
Analysis Visualization

Why Usage Increased - Survey Results

콘텐츠

Bar chart showing top reasons for increased usage across three cohorts: time-saving benefits (54-72%), greater understanding of helpfulness (61-69%), understanding how to use effectively (43-63%), confidence experimenting (43-59%)

레이아웃 구조

Horizontal bar chart comparing three cohorts with multiple response categories

주요 시각적 요소

  • •Three-cohort comparison bars (Education/SMB/Union)
  • •Color-coded by sector
  • •Testimonial quote from participant
페이지 25
Impact Analysis

High Predicted Usage Matched Actual Usage

콘텐츠

Shows predicted versus actual usage three months later across all three cohorts. Minimal drop-off with consistent patterns: Union (9%→57%→35%), Education (19%→57%→47%), SMB (29%→59%→60%). Highlights demographic transformation for women and 55+ workers

레이아웃 구조

Three-bar comparison chart for each cohort showing pre/predicted/actual usage, plus testimonial quotes

주요 시각적 요소

  • •Three-stage bar comparison chart
  • •Detailed demographic breakdowns
  • •Multiple participant testimonials
  • •Statistical significance notes
페이지 26
Impact Measurement

Workers Reported Time Savings of 122+ Hours

콘텐츠

Stacked bar chart showing time saved per week across cohorts: most saving 1-3 hours weekly, some 4-6 hours, translating to 122 hours annually - exceeding 100-hour model estimates by 22%

레이아웃 구조

100% stacked bar chart with time-saving categories plus supporting text and embedded photograph

주요 시각적 요소

  • •Stacked bar chart in various shades
  • •Six time-saving categories from 'no time' to '10+ hours'
  • •Pull quote about productivity gains
  • •Training session photograph
페이지 27
Behavioral Change Analysis

Training Increased Fluency and Drove Experimentation

콘텐츠

Bar chart showing confidence levels pre-training vs general population. Documents that participants started with lower confidence but training increased fluency dramatically. After 3 months, 70% discovered new use cases, 48% used for brainstorming, 54% for summarizing

레이아웃 구조

Horizontal bar chart comparing confidence across different worker groups, with testimonial quotes

주요 시각적 요소

  • •Confidence level comparison bars
  • •Seven different worker categories
  • •Green gradient bars for confidence levels
  • •Multiple participant quotes
페이지 28
Responsible AI

Cultivating Responsible AI Use

콘텐츠

Bar chart showing future AI use intentions across cohorts for various tasks. Highlights development of nuanced understanding and responsible practices. Includes Google's safety approach sidebar

레이아웃 구조

Grouped bar chart by task type with three-cohort comparison, plus Google safety information panel

주요 시각적 요소

  • •Nine task categories compared
  • •Three-color bars for different cohorts
  • •Google 'Advancing AI safely' information box
  • •Documentary photograph of participants
페이지 29
Attitude Change Analysis

Optimism Increases with Usage

콘텐츠

Paired bar charts showing dramatic increase in technology optimism post-training: Education +22pts (66%→87%), SMB +13pts, Union +9pts. Links increased usage to increased optimism about technology's societal impact

레이아웃 구조

Before/after bar chart comparison for four groups with supporting text and participant portrait

주요 시각적 요소

  • •Pre/post training comparison bars in green
  • •Four cohort comparisons
  • •Participant portrait photograph
  • •Testimonial quote about perspective shift
페이지 30
Social Impact

AI as Equalizer - Accessibility Benefits

콘텐츠

Documents how AI enhances accessibility and inclusion for neurodivergent individuals, special needs education, non-native English speakers, and those with learning differences. Multiple testimonials about AI as support system

레이아웃 구조

Text-heavy page with three powerful testimonial quotes and supporting photograph

주요 시각적 요소

  • •Three extended participant testimonials
  • •Photograph of training participant
  • •Pull quote callout
  • •Highlighted accessibility benefits
페이지 31
Training Design Insights

Scaling AI Skills Training

콘텐츠

Details what made training effective: interactive hands-on sessions, practical demonstrations with real applications, tailored sector-specific content, and AI prompting sessions. Notes no significant difference between online vs in-person delivery

레이아웃 구조

Text with embedded participant engagement photograph showing group learning

주요 시각적 요소

  • •Documentary photograph of engaged participants
  • •Bullet-pointed success factors
  • •Highlighted key insight about scalability
  • •Testimonial quote about prompt engineering
페이지 32
Section Divider

Education Sector Pilot Section Divider

콘텐츠

Section divider for Education deep-dive showing large '02' number, title slide, and partnership logos for LEO Academy Trust and Lift Schools

레이아웃 구조

Clean section divider with branding and participant photograph

주요 시각적 요소

  • •Large colorful '02' number graphic
  • •Partnership logos (LEO Academy Trust, Lift Schools)
  • •Documentary photograph of classroom training
  • •Google logo
페이지 33
Summary/Overview

Education Pilot Summary

콘텐츠

Seven-point summary: AI training low priority for teachers (only 22% choose it), trust not main barrier (relevance is), 'cheating' concerns require explicit permission, adoption doubled post-training with time savings exceeding projections by 10%, administrative tasks are entry pathway, teachers became advocates

레이아웃 구조

Numbered list of findings with partner testimonial quotes in blue boxes

주요 시각적 요소

  • •Blue quotation boxes with CEO testimonials
  • •Seven numbered key findings
  • •Partner logos at bottom
  • •Colored text highlights
페이지 34
Context/Problem Statement

AI Could Relieve Teacher Workload

콘텐츠

Details teacher crisis: 49% find workload unmanageable, 74% spend too much time on admin, 34% considering leaving due to workload. AI could save teachers 109 hours/year (16% increase in teacher-pupil ratio = 31,000 new teachers)

레이아웃 구조

Text-heavy page with statistics and large typography featuring 'Education' heading

주요 시각적 요소

  • •Large 'Education' typography overlay on photograph
  • •Black and white participant portrait
  • •Multiple highlighted statistics
  • •Reference footnotes
페이지 35
Barrier Analysis

Education Workers - Barriers to AI Adoption

콘텐츠

Bar chart showing why education workers don't use AI: lack of relevance to job (38%), insufficient training (27%), no available tools (24%), traditional methods preference (21%). Notes only 18% cite data privacy, 16% trust concerns

레이아웃 구조

Horizontal bar chart with 15 barrier categories and supporting text

주요 시각적 요소

  • •Orange horizontal bars of varying lengths
  • •15 different barrier categories
  • •Source citation for Public First survey
  • •Pull quote about relevance vs trust
페이지 36
Methodology Details

Education Cohort Details and Hypothesis

콘텐츠

Describes training approach: 2.5-hour in-person workshops followed by optional 45-minute online sessions over 2 months. Shows cohort demographics (84% female, mean age 41) with lower AI confidence than sector average. Survey sample sizes provided

레이아웃 구조

Table comparing landscape survey to cohort demographics, plus training methodology

주요 시각적 요소

  • •Demographic comparison table
  • •Training structure bullet points
  • •Sample size callout (n=475 trained)
  • •Survey response numbers
페이지 37
Results Visualization

Education Training Impact - Usage Charts

콘텐츠

Before/after stacked bar charts showing dramatic shift in AI usage frequency. Pre-training: 46% used weekly, 19% daily. Three months post: 78% weekly, 47% daily. Time savings: 2.9 hours/week = 109 hours/year

레이아웃 구조

100% stacked bar chart comparison with color-coded frequency categories plus testimonial

주요 시각적 요소

  • •Two side-by-side stacked bars (pre/post)
  • •Eight frequency categories in different colors
  • •Large '2.9 hours' statistic callout
  • •Testimonial quote from teacher
페이지 38
Use Case Analysis

How Teachers Used AI Post-Training

콘텐츠

Grouped bar chart showing AI use increased across all categories: communications/writing (60%→77%), summarizing (41%→74%), lesson planning (23%→51%), problem solving (27%→47%). Includes testimonial quotes about specific applications

레이아웃 구조

Horizontal grouped bar chart with pre/post comparison across six task categories

주요 시각적 요소

  • •Two-tone grouped bars (yellow for pre, purple for post)
  • •Six task categories
  • •Significant percentage increases shown
  • •Source citations
페이지 39
Analysis/Insights

Why Adoption Increased in Education

콘텐츠

Documents three factors: habits quickly formed with experimentation following, confidence and trust building through understanding, and AI applications broadening significantly. Includes slider scale charts showing improvements in perceived relevance, usefulness, and ease of use

레이아웃 구조

Text with embedded 1-5 scale comparison charts and participant testimonials

주요 시각적 요소

  • •Three sliding scale comparison charts
  • •Multiple participant quotes
  • •Pre/post training comparisons
  • •Highlighted key insights
페이지 40
Use Case Documentation

Diverse Education Use Cases

콘텐츠

Four categories of teacher AI use with specific examples: Personal productivity (email templates, meeting notes), Planning/organization, Creative content (Canva posters, image generation), and signs of peer-to-peer learning emerging organically

레이아웃 구조

Text organized by use case category with extended testimonial quotes in green text

주요 시각적 요소

  • •Four distinct use case categories
  • •Multiple specific examples per category
  • •Extended participant testimonials
  • •Green highlighted quotes
페이지 41
Challenges/Barriers

Remaining Challenges in Education

콘텐츠

Details ongoing barriers: reliability and trust concerns for high-stakes classroom use (38% worried about reliability, 20% don't trust for high-stakes), privacy concerns (31%), and uncertainty about whether AI use is 'allowed' - misconception it's 'cheating'

레이아웃 구조

Text-heavy page with embedded documentary photograph of training session

주요 시각적 요소

  • •Documentary photograph of classroom training
  • •Multiple participant testimonial quotes
  • •Statistical callouts
  • •Pull quote about permission/policy needs
페이지 42
Case Studies

Education Case Studies

콘텐츠

Two case studies: Dave Sweet (humanities teacher using AI for lesson planning, exam prep, resource creation) and Cheryl Narayanan (SEN teacher using AI for accessible, engaging lessons). Both describe transformative impacts and plan to train colleagues

레이아웃 구조

Two-column layout with separate case study boxes, headshots would typically be included

주요 시각적 요소

  • •Two distinct case study boxes
  • •Professional context provided
  • •Specific tool mentions (Gemini, Canva, NotebookLM)
  • •Impact descriptions
페이지 43
Curriculum/Training Design

Education Training Curriculum

콘텐츠

Details three-module training structure: 1) Understand (Intro to AI, Creating with AI, Responsible use), 2) Explore (Prompting, Bring AI into practice, Advanced prompting), 3) Develop (Enhance practice, Plan for future). Six 45-minute sessions or condensed 2.5-hour version

레이아웃 구조

Three-column curriculum outline with module details and learning objectives

주요 시각적 요소

  • •Three clear module sections
  • •Bullet-pointed learning objectives
  • •Session structure details
  • •Professional formatting
페이지 44
Section Divider

Union Members Pilot Section Divider

콘텐츠

Section divider for Union deep-dive showing large '03' number, title slide, and Community union partnership branding

레이아웃 구조

Clean section divider with branding and participant photograph showing mentor relationship

주요 시각적 요소

  • •Large colorful '03' number graphic
  • •Community union logo
  • •Documentary photograph of mentoring session
  • •Google logo
페이지 45
Summary/Overview

Union Pilot Summary with CEO Quote

콘텐츠

Seven-point summary: £89B potential for union members, understanding and relevance closely linked, cohort had lower confidence citing insufficient training, weekly use tripled post-training, understanding drove increases, permission concerns remain (only 46% confident about employer policy)

레이아웃 구조

Numbered list with Roy Rickhuss CBE testimonial quote in blue box

주요 시각적 요소

  • •Blue quotation box with General Secretary quote
  • •Seven numbered key findings
  • •Community logo at bottom
  • •Colored text highlights throughout
페이지 46
Context/Background

Trade Union Context - Economic Opportunity

콘텐츠

Opens with £89B economic value potential for union members. Notes high confidence but low adoption patterns among union workers. Discusses historical union role in supporting technological change and addresses job impact concerns

레이아웃 구조

Text with large 'Trade union members' typography overlay on documentary photograph

주요 시각적 요소

  • •Large typography treatment
  • •Black and white participant photographs
  • •Pull quotes from union leadership
  • •Statistical callouts
페이지 47
Attitude Analysis

Union Member Attitudes Toward AI

콘텐츠

Bar charts showing union members MORE optimistic than non-members about AI making jobs easier and allowing focus on creative/strategic work. However, slightly more concerned about job displacement (17% vs 11%)

레이아웃 구조

Grouped bar chart comparing union vs non-union attitudes with six response categories

주요 시각적 요소

  • •Two-color grouped bars (union vs non-union)
  • •Six attitude categories
  • •Participant testimonial quote
  • •Percentage comparisons
페이지 48
Barrier Analysis

Training is Main Barrier for Union Members

콘텐츠

Bar chart showing 62% of union cohort cited insufficient training as barrier - more than second and third barriers combined. Focus group feedback emphasized need for practical use case demonstrations

레이아웃 구조

Horizontal bar chart with 13 barrier categories, with 'insufficient training' clearly dominant

주요 시각적 요소

  • •Orange horizontal bars
  • •Clear hierarchy with training at top (62%)
  • •13 barrier categories
  • •Large '62%' callout
페이지 49
Methodology Details

Union Cohort Details and Hypothesis

콘텐츠

Training program: three 1-hour live webinars, optional in-person sessions for union reps, 30-minute 1:1 mentoring. Cohort demographics: 52% female, mean age 53, only 11% very confident (vs 38% sector average). Total trained: 404 union members

레이아웃 구조

Demographic comparison table and training program details with hypothesis explanation

주요 시각적 요소

  • •Demographic comparison table
  • •Training structure details
  • •Sample sizes (pre n=145, post n=119, impact n=122)
  • •Hypothesis statement highlighted
페이지 50
Results Visualization

Union Training Impact - Usage Charts

콘텐츠

Dramatic before/after stacked bar chart showing usage transformation. Daily usage: 9%→29%, Weekly usage: 17%→61% (tripled). Time savings: 2.1 hours/week = 12.5 working days annually

레이아웃 구조

100% stacked bar comparison with two bars (pre/post training) and large time savings callout

주요 시각적 요소

  • •Two stacked bars with 8 frequency categories
  • •Color-coded usage frequencies
  • •Large '2.9' and '12.5 working days' statistics
  • •Source citations
페이지 51
Use Case Analysis

How Union Members Used AI Post-Training

콘텐츠

Grouped bar chart showing use case expansion: communications/writing (69%→74%), summarizing (55%→37%), brainstorming (34%→40%), learning new topics (37%→49%), problem-solving (29%→28%), analyzing (15%→29%). Includes specific examples in testimonials

레이아웃 구조

Horizontal grouped bar chart with pre/post comparison plus testimonial quotes describing specific applications

주요 시각적 요소

  • •Two-tone grouped bars
  • •Seven task categories
  • •Percentage comparisons
  • •Three specific use case testimonials
페이지 52
Analysis/Insights

Understanding Drove Usage Increase

콘텐츠

Bar chart showing why usage increased: 66% 'I understand more about how AI tools work', 65% 'Training helped me understand how to use at work', 29% 'Got into habit', 29% 'Trust tools more'. Includes quotes about accessibility and simplicity

레이아웃 구조

Horizontal bar chart with eight reasons, testimonials emphasizing accessibility

주요 시각적 요소

  • •Green horizontal bars
  • •Clear ranking of reasons
  • •Two participant testimonials
  • •Highlighted top two factors
페이지 53
Challenges/Barriers

Privacy and Policy Concerns Remain

콘텐츠

Despite improvements, major barriers persist: only 46% confident they understand employer AI policy, 58% cite security concerns. Quotes about 'cheating' perception and lack of clear government guidance for organizations

레이아웃 구조

Text-heavy with embedded documentary photograph showing group discussion

주요 시각적 요소

  • •Training session photograph
  • •Multiple testimonial quotes
  • •Statistical callouts
  • •Emphasis on policy gap
페이지 54
Case Studies

Union Case Studies

콘텐츠

Two case studies: Tania da Silva (supported living home manager using AI for reports, training, creative tasks) and Carl Ravenhill (steelworker using AI to simplify technical content and organize training materials). Both became advocates encouraging colleagues

레이아웃 구조

Two-column case study layout with detailed impact descriptions

주요 시각적 요소

  • •Two distinct case study boxes
  • •Professional role context
  • •Specific applications described
  • •Advocacy outcomes noted
페이지 55
Curriculum/Training Design

Union Training Curriculum

콘텐츠

Three-session curriculum: 1) Introduction to AI (key concepts, how it works, responsible use), 2) Getting hands-on (using AI for writing, designing, understanding information, learning skills), 3) Writing effective prompts (prompt engineering, techniques, reviewing outputs)

레이아웃 구조

Three-column curriculum outline with module details

주요 시각적 요소

  • •Three clear module sections
  • •Bullet-pointed learning objectives
  • •Session structure (3x 1-hour plus optional in-person)
  • •Professional formatting
페이지 56
Section Divider

SMB Pilot Section Divider

콘텐츠

Section divider for SMB deep-dive showing large '04' number, title slide, and Enterprise Nation partnership branding

레이아웃 구조

Clean section divider with branding and participant photograph

주요 시각적 요소

  • •Large colorful '04' number graphic
  • •Enterprise Nation logo
  • •Documentary photograph of two participants in discussion
  • •Google logo
페이지 57
Summary/Overview

SMB Pilot Summary with Founder Quote

콘텐츠

Seven-point summary: High confidence but low adoption among SMBs, SMBs lack training capacity (receive less training than large company workers), training is biggest barrier (62%), adoption doubled post-training (29%→60% daily), shift from experimentation to purposeful integration, positive feedback on 1:1 and demo sessions

레이아웃 구조

Numbered list with Emma Jones CBE testimonial quote in green box

주요 시각적 요소

  • •Green quotation box with Founder quote
  • •Seven numbered key findings
  • •Enterprise Nation logo
  • •Colored text highlights
페이지 58
Context/Problem Statement

SMB Workers - High Confidence, Low Adoption

콘텐츠

Opens SMB results section with paradox: 92% confident using technology, 84% of AI users confident, but only 38% actually use AI despite 71% seeing it as applicable. Notes UK SMBs invest less and lag G7 peers, with training gap evident

레이아웃 구조

Text with large 'SMB' typography overlay on photograph, plus supporting statistics

주요 시각적 요소

  • •Large typography treatment
  • •Documentary photograph
  • •Multiple statistical callouts
  • •Reference footnotes
페이지 59
Barrier Analysis

Training Main Barrier for SMBs

콘텐츠

Bar chart showing 62% cite insufficient training, with other barriers significantly lower. Notes 29% of SMB workers taught themselves most recent skill vs 19% at large organizations, 42% self-taught at smallest companies (<10 employees)

레이아웃 구조

Horizontal bar chart with training barrier dominant, plus supporting text about training gaps

주요 시각적 요소

  • •Orange/brown horizontal bars
  • •Clear hierarchy with training at top
  • •Large '62%' statistic callout
  • •13 barrier categories
페이지 60
Methodology Details

SMB Cohort Details and Hypothesis

콘텐츠

Training program leveraging habit-formation principles: weekly webinars, Lunch & Learn panels, in-person workshops. Designed around Ebbinghaus forgetting curve, social support, and situational cues. Cohort: 57% female, mean age 47, lower confidence than sector. Total trained: 905

레이아웃 구조

Table showing demographic comparison, habit-formation principles explained, training structure

주요 시각적 요소

  • •Demographic comparison table
  • •Three-column principle explanation
  • •Training adaptation details
  • •Sample sizes (pre n=594, post n=71, impact n=95)
페이지 61
Analysis/Insights

SMB Usage Drivers Post-Training

콘텐츠

Bar chart showing why SMBs increased usage: 72% 'understand more about how AI tools work', 65% 'training helped me understand how to use it at work', 35% 'got into habit', 35% 'trust tools more', 18% 'tools introduced in workplace'

레이아웃 구조

Horizontal bar chart with usage increase factors, plus hypothesis statement

주요 시각적 요소

  • •Green horizontal bars
  • •Five driver categories
  • •Clear percentage rankings
  • •Hypothesis callout box
페이지 62
Results Visualization

SMB Training Impact - Usage Charts

콘텐츠

Before/after stacked bar showing dramatic usage increase. Pre-training: 29% daily. Three months post: 60% daily (doubled), 86% weekly. Represents shift from experimentation to purposeful integration

레이아웃 구조

100% stacked bar comparison with color-coded frequency categories

주요 시각적 요소

  • •Two side-by-side stacked bars
  • •Eight frequency categories in different colors
  • •Large '86%' statistic highlighted
  • •Source citations
페이지 63
Use Case Analysis

SMB Use Cases Evolved Post-Training

콘텐츠

Grouped bar chart showing use case evolution: communications/writing slightly decreased (82%→79%) as other uses expanded significantly: brainstorming (54%→59%), learning (46%→50%), problem-solving (36%→50%), summarizing (60%→67%). Testimonial about Gemini for spreadsheets

레이아웃 구조

Horizontal grouped bar chart with pre/post comparison across seven task categories plus testimonial

주요 시각적 요소

  • •Two-tone grouped bars (yellow/purple)
  • •Seven task categories
  • •Percentage shifts shown
  • •Enthusiastic testimonial quote
페이지 64
Use Case Documentation

How SMBs Used AI - Specific Examples

콘텐츠

Organized by use case: Creative content generation (marketing campaigns, scripts), Drafting/editing (website content, feedback on pages), Increasing productivity (operations streamlining), Concept development (brainstorming, sounding board). Multiple detailed testimonials for each category

레이아웃 구조

Text organized by category with extended testimonial quotes, includes photograph

주요 시각적 요소

  • •Four distinct use case categories
  • •Multiple specific examples per category
  • •Extended participant testimonials in green
  • •Documentary photograph of training event
페이지 65
Behavioral Analysis

Habits Formed Leading to Rewards

콘텐츠

Explains progression from occasional use to daily workflow integration. Training helped participants experience immediate benefits that reinforced continued usage. Testimonial about Gemini becoming 'best friend' for spreadsheet work

레이아웃 구조

Text with embedded documentary photograph showing engaged participant

주요 시각적 요소

  • •Participant portrait showing engagement
  • •Extended enthusiastic testimonial
  • •Concept of reward reinforcement explained
페이지 66
Use Case Documentation

Diverse SMB Applications

콘텐츠

Continues documenting specific use cases with examples: Using NotebookLM for exam reports, AI for brainstorming with 'virtual team', Canva for creative content, AI as personal assistant across all tasks. Shows organic learning and colleague sharing

레이아웃 구조

Text organized by application type with multiple testimonial examples

주요 시각적 요소

  • •Multiple specific application examples
  • •Extended testimonial quotes
  • •Documentation of peer learning
  • •Evidence of broad adoption
페이지 67
Curriculum and Case Study

SMB Training Curriculum and Case Study

콘텐츠

Details training structure: five 1-hour webinars (Understanding ML, Boost Productivity, Hands-on Tools, Prompt Engineering, Using AI Responsibly), four 30-minute Lunch & Learns (Personal Productivity, Sales, Marketing, Operations), three full-day live sessions. Case study of Dan Menezes Melo at Grind using AI for HR inclusion

레이아웃 구조

Two-column layout with curriculum outline on left, case study on right

주요 시각적 요소

  • •Three-section curriculum breakdown
  • •Detailed learning objectives
  • •Case study box with impact story
  • •Professional formatting
페이지 68
Back Cover

Back Cover - Google Logo

콘텐츠

Simple back cover page featuring only the Google logo centered on white background

레이아웃 구조

Minimal design with centered logo

주요 시각적 요소

  • •Google logo in signature colors
  • •Clean white background
  • •Simple, professional closing

자주 묻는 질문

이 슬라이드 및 기본 프레젠테이션 콘텐츠에 대한 일반적인 질문.

What were the main results of the AI Works training pilot?

The pilot delivered remarkable results across all three sectors. Daily AI usage doubled among education workers (19% to 47%) and SMBs (29% to 60%), and tripled among union members (9% to 29%). Weekly usage increased dramatically to 71% across all cohorts. Workers reported saving an average of 122 hours annually - exceeding initial estimates by 22%. The training particularly benefited demographics typically underrepresented in technology adoption: women's daily AI usage increased from 18% to 45%, and workers over 55 increased daily usage from 13% to 35%.

How much training was required to achieve these results?

The pilots used relatively brief training interventions: 2.5-5 hours of tailored content delivered through various formats including in-person workshops, webinars, and one-on-one mentoring sessions. Education workers received a 2.5-hour initial workshop followed by optional 45-minute sessions over two months. Union members received three one-hour webinars with optional in-person sessions. SMBs received five one-hour webinars plus 30-minute 'Lunch & Learn' sessions. The research found no significant difference in effectiveness between online and in-person delivery, suggesting scalability without quality loss.

What is the return on investment for AI training?

Public First modelling shows AI training delivers a 10:1 return on investment through productivity gains and time savings. This compares extremely favorably to previous initiatives like the Lifetime Skills Guarantee, which only returned investment at a rate of 1:2. The UK stands to gain £400 billion from AI-driven growth, with £200 billion dependent on workforce adoption. Workers reported saving equivalent to 122 hours per year, which translates to meaningful productivity increases and the ability to focus on higher-value work rather than administrative tasks.

What were the biggest barriers to AI adoption before training?

The research identified different barriers for different groups. For all cohorts, insufficient training was the primary barrier, cited by 62% of SMB and union participants. Contrary to initial hypotheses, trust and privacy concerns were not the main obstacles - perceived relevance to job tasks proved more significant. Many workers couldn't see how to apply AI in their specific roles, or had tried AI once and given up after not seeing immediate benefits. Another critical barrier was the 'permission to prompt' issue: workers feared using AI might be seen as 'cheating' and needed explicit organizational permission to feel comfortable adopting the technology.

How did the training address the AI adoption gap among women and older workers?

The training proved particularly effective for groups typically underrepresented in technology adoption. Women over 55, who were initially four times less likely to use AI than men under 35, saw dramatic improvements: their daily AI usage nearly tripled from 9% to 29%, and weekly usage more than tripled from 17% to 56%. The training's success stemmed from showing relevant, practical applications rather than assuming technical barriers; demonstrating that AI tools are surprisingly accessible and don't require coding knowledge; providing hands-on practice with immediate feedback; and creating safe learning environments where participants could experiment without judgment.

What specific tasks are workers using AI for after training?

Workers across all sectors expanded their AI use significantly. The most common applications included: communications and writing (69-77% of users), summarizing and simplifying longer documents (54-67%), brainstorming new ideas and creative thinking (48-59%), learning about new topics (41-50%), problem-solving (28-47%), and analyzing complex information (29-31%). Education workers specifically used AI for lesson planning, adapting content for special educational needs, and reducing administrative burden. Union members used it for creating training materials, report writing, and organizing complex information. SMBs used AI for marketing campaigns, website development, operational streamlining, and as a virtual brainstorming partner.

What are the key recommendations for scaling AI training nationally?

The report recommends: 1) Industrial Strategy should outline how AI adoption can be supported in key industries, with businesses developing practical AI policies that give workers explicit permission to use tools; 2) Skills England should create an accreditation system for modular training with micro-credentials, making short effective training modules eligible for funding through the new Growth and Skills Levy; 3) Government should guarantee AI training for all public sector workers (NHS, local government, civil service) with role-specific content; 4) Launch larger-scale public sector AI adoption trials focusing on frontline service delivery teams; 5) Appoint AI leaders in every government department Executive Committee with mandated regular training; 6) Integrate AI training across all Civil Service Fast Stream schemes; 7) Track progress with an annual AI Skills and Adoption Survey coordinated by Skills England.

Why is organizational permission important for AI adoption?

The research uncovered a critical 'permission to prompt' barrier. Workers frequently expressed concern that using AI constituted 'cheating' or might be inappropriate, even after training showed them effective applications. Only 46% of union members felt confident they understood their employer's AI policy. This uncertainty stems from lack of clear organizational guidance and negative media narratives about AI. The training showed that workers need explicit institutional endorsement - not just permission to use AI, but active encouragement that it's a legitimate, fair tool comparable to using search engines. Organizations should develop positively framed policies outlining available AI tools and appropriate use cases, similar to how educational institutions addressed calculator use in mathematics.

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